Timex i
s looking to keep up with the times. The company plans to go on a major retail expansion – and will take the number of ‘Time factory stores’ (following the franchise model) – its branded outlets – from 44 to 100 by the end of the year. For it, the company plans to invest a whopping Rs.11 crores. With hundreds of styles among its fashion, sports, outdoor and youth lines, Timex is the largest selling watch brand in America and has sold more than one billion watches worldwide. In addition to its flagship Timex brand, the Timex Group also manufactures, markets and distributes internationally several other owned/licensee brands like Guess, FCUK, Opex Paris, Nautica, Timberland, and the luxury major Versace. In India, for instance, Timex sells international brands like Nautica and Opex, and has a strategic tie-up with Pierre Cardin.
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Source : IIPM Editorial, 2008
s looking to keep up with the times. The company plans to go on a major retail expansion – and will take the number of ‘Time factory stores’ (following the franchise model) – its branded outlets – from 44 to 100 by the end of the year. For it, the company plans to invest a whopping Rs.11 crores. With hundreds of styles among its fashion, sports, outdoor and youth lines, Timex is the largest selling watch brand in America and has sold more than one billion watches worldwide. In addition to its flagship Timex brand, the Timex Group also manufactures, markets and distributes internationally several other owned/licensee brands like Guess, FCUK, Opex Paris, Nautica, Timberland, and the luxury major Versace. In India, for instance, Timex sells international brands like Nautica and Opex, and has a strategic tie-up with Pierre Cardin.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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