Th
e Wall – our very own Rahul Dravid – is the new face of Gillette (part of the Procter & Gamble Company). Dravid, it was felt by P&G exemplifies excellence in his field and also represents the brand values of Gillette in terms of excellence in men’s grooming. So he joins an elite club, comprising the crème-dela- crème from global sports like Roger Federer, Thierry Henry & Tiger Woods. He will be integrated into the Gillette Winner brand programmes in India and will be leveraged through multi-faceted marketing initiatives, including print and broadcast advertising, consumer promotions, point of sale materials, online support and public relations, in support of Gillette’s premium shaving products. The Gillette Winners programme is an exciting new platform that builds on Gillette’s rich history in the world of sports and epitomises these sportspersons commitment to ‘be your best today.’ Rahul Dravid now becomes the fourth sport icon to join this exclusive Gillette Winners league. “I am extremely honoured to be chosen as Gillette Winner and being amongst the great global sporting icons of Gillette Winners programme. In cricket, having confidence is essential, and a critical element of confidence is looking and feeling good. I believe an effort to be the best today with well groomed looks, right attitude and happy state of mind reflects on your performances,” said the flamboyant captain of the Indian cricket team. We wish Dravid all the best on his new appointment!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
e Wall – our very own Rahul Dravid – is the new face of Gillette (part of the Procter & Gamble Company). Dravid, it was felt by P&G exemplifies excellence in his field and also represents the brand values of Gillette in terms of excellence in men’s grooming. So he joins an elite club, comprising the crème-dela- crème from global sports like Roger Federer, Thierry Henry & Tiger Woods. He will be integrated into the Gillette Winner brand programmes in India and will be leveraged through multi-faceted marketing initiatives, including print and broadcast advertising, consumer promotions, point of sale materials, online support and public relations, in support of Gillette’s premium shaving products. The Gillette Winners programme is an exciting new platform that builds on Gillette’s rich history in the world of sports and epitomises these sportspersons commitment to ‘be your best today.’ Rahul Dravid now becomes the fourth sport icon to join this exclusive Gillette Winners league. “I am extremely honoured to be chosen as Gillette Winner and being amongst the great global sporting icons of Gillette Winners programme. In cricket, having confidence is essential, and a critical element of confidence is looking and feeling good. I believe an effort to be the best today with well groomed looks, right attitude and happy state of mind reflects on your performances,” said the flamboyant captain of the Indian cricket team. We wish Dravid all the best on his new appointment!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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