Thursday, June 26, 2008

The secret mantra that makes LG one of the most sought...


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The secret mantra that makes LG one of the most sought after employers is its performance oriented culture & positive attitude toward employee welfare

Another The secret mantra that makes LG one of the most sought after employers is its performance oriented culture & positive attitude toward employee welfaremajor issue for the HR is getting the right person, with the right skill-sets & right kind of attitude to do a job. Adds Verma, “If we’re able to get 40% right fit that is quite a bit for us.” Easier said than done. But LG is trying its level best to put its desire into practice, by following a rigorous recruitment process. Each prospective candidate has to go through a preliminary screening, followed by a round of interview. After that psychometric tests are conducted that helps in understanding an individual. After clearing all these, selected candidates are required to make an on the spot presentation. A stringent process ensures that the right person is selected for a job. But getting the right person is not enough. The employees also need to be attuned to the working style of the company, and LG has in place a systematic program for integrating them into the company.

Another mammoth challenge For HR is to ensure that well-settled employees do not leave the organisation. Although, till about last year LG showed a double digit attrition figure, but now they have brought it down to 8-9%. A remarkable feat considering that the industry average is around 30%. Verma reveals that the factors that have helped LG to curb attrition are many. One of factor is that LG concentrates very highly on the hygiene factors. “Performance is something that is sacrosanct, the rest is taken care of by the company,” puts in Verma. Welfare of employees in terms of food, transportation, insurance et al is all very well taken care of at LG. For example LG spends about Rs.90 daily just on the food of each employee per day which includes breakfast, lunch, tea time snack and dinner in case it gets that late. Apart from that tea, coffee, juices & fruits are available round the clock.

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Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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