Is
Chak De going to revive fortunes of India’s national sport? No, that’s not cricket – but hockey!!! The buzz is that since the Shah Rukh Khanstarrer opened at theatres across India on Friday, August 10, the fortunes of hockey – more so, women’s hockey – may be lifted sky high! (Chak De, incidentally, is directed by Shimit Amin, who made the Nana Patekar-starrer Ab Tak Chhappan.) The Women’s Hockey Federation is hoping that the game gets a muchneeded makeover, now that celluloid gloss is taking it to town. Chak De is about a hockey coach – played by a rather brooding SRK, complete with a stubble et al – who wants to shape up the women’s team so as to win the World Cup. His team arrives in Australia to play for the women’s World Cup and that is when their struggle begins for dignity and self respect. So do they lift the World Cup? You bet, they do! Produced by Yash Chopra (under the banner of Yash Raj Films), the film has been shot at several locations in Australia, including Melbourne, Sydney and Brisbane. A lot of patriotism, a lot of feel-good factor – and a lot of Chak De India!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
Chak De going to revive fortunes of India’s national sport? No, that’s not cricket – but hockey!!! The buzz is that since the Shah Rukh Khanstarrer opened at theatres across India on Friday, August 10, the fortunes of hockey – more so, women’s hockey – may be lifted sky high! (Chak De, incidentally, is directed by Shimit Amin, who made the Nana Patekar-starrer Ab Tak Chhappan.) The Women’s Hockey Federation is hoping that the game gets a muchneeded makeover, now that celluloid gloss is taking it to town. Chak De is about a hockey coach – played by a rather brooding SRK, complete with a stubble et al – who wants to shape up the women’s team so as to win the World Cup. His team arrives in Australia to play for the women’s World Cup and that is when their struggle begins for dignity and self respect. So do they lift the World Cup? You bet, they do! Produced by Yash Chopra (under the banner of Yash Raj Films), the film has been shot at several locations in Australia, including Melbourne, Sydney and Brisbane. A lot of patriotism, a lot of feel-good factor – and a lot of Chak De India!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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