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MOTOROLA... After making ‘style’ a core offering in the Indian mobile phone space, Motorola continues to maintain its ‘RAZR’ sharp edge
They have scraped the bulky cell phone to a blade (almost) and they are getting ‘sharper’ day by day. First the ‘RAZR’, and now the RAZR2V8, whose global launch was in India, proves that they just can’t stop innovating. Malcolm Dawe, Vice President & General Manager, Motorola India, stated proudly on the new product, “It comes with an ARM 11 processor, which makes it the fastest mobile phone in the world at the moment.” There’s more! The company has also come up with Moto Q, the slimmest PDA around in collaboration with Tatas.
It’s not only about mobile equipments, Motorola has also been a leading solution provider in wireless and broadband communications. Along with technologically advanced phones, Motorola also deals with digital video system solutions and interactive set-top boxes; voice and data modems & wireless broadband access systems ranging from cellular infrastructure systems to cable to satellite television operators. The enterprise mobility segment of this company provides end-to-end enterprise mobility solutions to a range of public safety, government, utility, transportation, retail & other worldwide enterprise markets. Recently, it got into got into a deal with MTNL in India, to provide its innovative Universal Mobile Telecommunications Service (UMTS) solution that will help MTNL to lower its cost of operation and provide superior services. Indeed the company continues to be sharp as ever!
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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