ET Now

It’s time it’s now... et now: With the backing of the largest read business daily in India – The Economic Times, Bennett, Coleman & Co. went a step ahead and launched the much-awaited ET Now in the country in June 2009. The channel took no time in making a space for itself in the already crowded business news channel arena. It’s only been a few months that this broadcaster has hit the idiot box but it is already giving a tough fight to players like CNBC TV 18, NDTV Profit, Bloomberg-UTV, et al. But will it be able to repeat the success of The Economic Times on the idiot box? 2010 will surely have a better answer to that.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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IIPM enters into media education
IIPM makes record 10,000 placements in five years
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here
Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

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SBI has introduced a new facility in mobile banking

IIPM makes record 10,000 placements in five years

Even the public sector behemoth SBI is not far behind when it comes to offer mobile banking. Lately, SBI has introduced a new facility in mobile banking wherein central government employees receiving payments through SBI will receive the details of their transactions through mobile phones.

So, while HDFC and SBI are banking on Eko, banks like Dena Bank, Andhra Pradesh Grameena Vikas Bank, Punjab National Bank, Axis Bank, Punjab and Sind Bank, Oriental Bank of Commerce, United Bank of India, et al are banking on A Little World’s (another technology provider) “ZERO” platform to reach to the customers.

Increasing competition has even prompted telecom service providers to move ahead of telecommunication services. In fact, now they are aiming at partnering with banks to provide mobile banking services to bank customers. Bharti Airtel, for instance, has entered into agreements with ICICI, HDFC, SBI, and VISA to offer mobile money transfer (MMT), postpaid bill payment, and prepaid recharge services in addition to ticketing services for air, rail, and movies. Likewise, Reliance allows ICICI Bank account holders with Reliance handsets (even on low-end handsets of Rs.1,000, with or without Internet connectivity) to make intrabank money transfers. Apart from this, it has also tied up with HDFC to offer Reliance mPay, a virtual credit card.

No doubt, mobile banking happens to be the buzz word with every single banker in India at present, but whether it will emerge as a clear successor of e-banking will depend on how customers across the country accept and acclimatise to this new banking channel. “Increasing mobile penetration cannot be the only indicator that mobile banking will slowly and steadily increase acceptance. However, factors like technological advancement in terms of software applications and service offerings, user-friendly products and services, security concerns, and last but not least, regulatory norms will play a pivotal role in the growth of mobile banking in any country,” states Rajan.

But who knows, with banks looking adamant on developing a more user friendly interface for their customers, mobile might soon become a popular tool for conducting financial transactions. And Pathak, who is today furiously clicking the keyboard of his laptop for transferring funds from his one account to another, might tomorrow be happily doing it through his cell phone!

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
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The child insurance market is highly under-penetrated

Pradeep Pandey,
Director (Branding & Comm.), AEGON Religare


4Ps B&M: What has been the impact of “Star Child” ad campagin?
PP: Our objective was to release a clutter-breaking communication capturing the emotions and aspirations of middle class Indian parents. We have received a tremendous response towards the Star Child campaign. People across age groups have liked the commercial, given the unique style of execution where an 18-month-old child performs expert moves such as an ace footballer and a guitarist.

4Ps B&M: How do you see the market of child insurance?
PP: The child insurance market is highly under-penetrated, as is the case with life insurance. Every parent wants to build a secure future for their children. This require savings and or investments towards children’s career, education or marriage. AEGON Religare Star Child Plan helps the parent save systematically for their kid. A unique feature in our Child Plan is that in the case of the death of the parent, the child will get the sum assured immediately and all the future premiums will be paid by the insurer. At the end of the policy term, the child will get the fund value as well. The parent also gets the added benefit of tax saving for as long as they pay the premiums.

4Ps B&M: How are you marketing the child insurance policies? Any special strategy that you adapt for the same?
PP: Our spends for the current Star Child campaign was Rs.8 crore across TV, Print, OOH and Digital medium. TV is the lead medium for us followed by OOH. We will release a complete social media strategy for the child insurance category, among other categories, shortly.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

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Playing with the audience?

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

Viacom 18’s Nickelodean is gearing up for it’s worldwide event, ‘Let’s Just Play’. The event promotes the importance of active play and outdoor activities in the life of kids. It aims to establish that apart from indoor activities like video games and TV, ‘Active Play’ too is a cool and fashionable thing to do. The idea is to connect with their target audience (kids) at a stronger level. Nestle Milkybar has joined Nick in spreading this awareness message. Hey, but isn’t it like encouraging your audience to spend less time infront of TV? Nina Elavia Jaipuria, General Manager and Senior Vice President, Nick India believes otherwise. “Nick has always been a responsible broadcaster and we strive to go beyond just entertainment. Nick is deeply concerned about the issue of lack of play in the lives of kids and is pulling out all the stops to inspire as many kids and parents as possible.”

Pallavi Srivastava

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

IIPM: An intriguing story of growth and envy
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LALU BAN GAYA GENTLEMAN

Lalu Prasad Yadav, President, RJD

At a time when ‘Hum Do Hamare Do’ has almost become the national anthem, Lalu Yadav, father of nine, has made himself a top selling political brand – with a national awareness (by playing to the gallery) and great performance (of turning around Indian Railways) across categories (of voters, we mean!).

While for a large part of the so-called ‘intelligentsia’, Lalu’s perceptual transformation came post the turnaround of Indian Railways, for the masses, Lalu’s charisma is not new. They’ve been laughing for years at his Hema Malini jokes, rustic posturing and deliberately cultivated joker-like image, and loving every moment of it. Agrees political commentator, Paranjoy Guha Thakurta, “He’s the most astute, media-savvy politician. He’s used the amazingly device of smiling at the people who are laughing at him to emerge as a loved and popular celebtrity.”

Despite his questionable tenure as Bihar’s unquestionable CM and bossman during the 90s, sordid tales about his involvement in the Rs.1,950 crore fodder scam and allegations of nepotism when he propped up wife Rabri as Bihar’s CM, Lalu is one regional politician who has acquired national (even global) stature. Today, he spends his free time addressing hundreds of students from Harvard & Wharton, and has invitations from 8 Ivy League schools for lectures. All this even as rural India continues to sell ‘Lalu’ branded mangoes, firecrackers, dolls, rakhis, chocolates, fodder & even cosmetics! Now how’s that for brand appeal?

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
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By all accounts, even in your year 2009, the answer appears to be a resounding YES! Monojit Lahiri wonders why

IIPM: An intriguing story of growth and envy

The Weaker sex! The Gentler sex! A community given to listen to their heart more than their head; driven by sentiment and emotion, instead of logic and analysis; excited by the colour pink or some floral motif to go for it without a second thought … these are some of the ‘perceived’ notions of marketers across the globe while targeting women. Which world are they living in? A recent US survey has indicated that women today drive the world economy! Globally, they are said to control about $20 trillion in annual consumer spending, a figure that could zoom north to touch $28 trillion by 2014! Also, their $13 trillion in yearly earnings could hit the $18 trillion mark in the same period. The survey further adds that, in sheer aggregate terms, women represent a growth curve bigger than India and China combined … Despite this, it states how dumbly – and chauvinistically – computer titan Dell wooed the female consumer by its soft-sell, make-it-pink drive. The communication went consciously ‘girly’ emphasising colours, accessories and tips for finding recipes and counting calories. The response was an unanimous and spontaneous protest against “talking down in condescending, dumb-down fashion” to a target group that deserved better … Immediately, damage control and correction course measures darted into action – but the point is: why was this potentially awkward positioning triggered, in the first place? The reason is simple. The phrase “It’s a man’s world” is so deeply ingrained in the male marketer’s psyche that they believe they can get away with any and every thing. Unfortunately, this thinking today must be dumped in the ‘fiction’ area; the truth lies elsewhere. It lies in the simple fact that today’s (male) marketers need to ‘learn’ how to sell to women.

In 2008, a hi-profile, professional consulting group did a comprehensive study of how women felt about their work, lives and how they were being served by businesses. The responses would wake the dead! Generally speaking, they felt hugely undeserved and despite their quantum leaps in the professional and social space, they felt undervalued in the market place and underestimated in the work place. Their multi-tasking is there for all to see, but few marketers have bothered to respond to manufacturing time-saving solutions for products and services specifically designed for them. For example, it is still so difficult to locate a pair of trousers get solid financial advice without feeling foolish, or patronised. Companies continue to offer them poorly conceived products and services and obsolete, irrelevant, outdated marketing narratives that promote gender bias and stereotypes. Examples? Cars are designed for speed not utility, which really matters to woman. Heard – or seen – an SUV built to accommodate a mom who needs to load her two kids into it? Then there was the recent ad for Bounty Paper towels where a husband and son stand, watching a spill cross the room, until mom comes charging and happily cleans up the mess!

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
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IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

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SAFFOLA LIFE - MADISON MEDIA INFINITY

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

GOAL: To create maximum awareness for Saffola Life’s free Cholesterol test offer to ascertain heart disease risk levels in Mumbai.

STRATEGY: Drawing a parallel with the radio – just like the heart, radio too can only be heard and not seen. A week before World Heart Day 08’, RJs aired announcements saying that they were sacrificing their ‘sound’ for the sake of Mumbai’s heart.

THE IDEA: The execution would see Mumbai’s top radio stations simultaneously go without music, ads & strangely, even RJ chit-chat – playing just the sound of a beating heart.

ONE-HOUR BEAT: On World Health Day on September 28, 2008, at 10 AM, all the six FM stations in Mumbai initiated the campaign and 10 minutes later simultaneously started playing the ‘heartbeat’ for over half an hour, which gave the listeners an opportunity to ‘Listen to their Heart’. The one-hour program ended at 11 AM. For those 30 minutes, the radio personified the heart of every listener.

EFFECTIVENESS: 1.17 million listeners not only tuned in to the broadcast but also listened to the heart beat for 18 minutes on an average. It garnered more than 22,000 SMSs for cholesterol tests and generated 93% top-of-mind awareness for Saffola Life’s association with World Heart Day, strengthening the brand’s equity on heart care.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
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Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

Of broken wings & unmet dreams

IIPM 3-year full-time Integrated (MBA BBA) Programme

Many of these institutes have diversified. Their courseware now offers more than just training for aspiring cabin crews. For one, they are extending their soft-skill training and grooming sessions to polish management executives from many corporate houses. “We have tied up with a number of business houses to train and polish their employees to acquaint them and develop in them various interpersonal skills,” confirms Pammi Talwar, Chairperson, Inflight Air Hostess Training Institute (IAHTI). The good news is that these training sessions are proving to be a rather lucrative business, as corporates are beginning to understand the need to inculcate such interpersonal and soft skills in their employees. Kohli of Frankfinn is also planning along similar lines as he affirms, “We are re-launching our corporate training division by the name Frankfinn Corporate Cell, in November 2009. This division would specialise in imparting soft-skill lessons not only to the top managers, but also to employees at lower levels...”

There is more. With the increasing demand for various management courses, some of these air hostess training institutes have also started imparting management courses at both the bachelors and masters levels through distance learning courses, which are affiliated to various open universities. Courses such as management in hotel, hospitality and travel have also been introduced by many of these institutes. “We have recently started our distance learning MBA and BBA programs affiliated to the Global Open University of Nagaland,” states Talwar of IAHTI. All this diversification in the course content would definitely help these niche players to cater to a wider audience but the catch is that there are already a number of institutes which specialise in the above-mentioned courses, and unless these institutes succeed in eroding market share of the established management institutes, the future will only get more hopeless.

However, there is still hope that the future may not yet become a reverie for these crew planners, with the trajectory of both the economy and the aviation sector (air traffic registered a 26% y-o-y growth during August 2009) looking upwards. Moreover players like SpiceJet, Paramount Airways and IndiGo have unleashed fleet expansion plans, thus opening new opportunities for the prospective in-flight crew members. “As per DGCA, it is mandatory for airlines to have a certain number of cabin crew per flight. Thus the various expansion plans would once again encourage the students to pursue their flying dreams,” supports Kohli.

All said and done, for now the idea of course diversification seems to be the best bet for these air hostess training institutes in the country. Their journey into the skies may not yet be over, but for once, fortune has taught them how realistic things on the ground are... (Wonder if they were ever groomed for such a change!)

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

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NRIs are passé!

IIPM 3-year full-time Integrated (MBA BBA) Programme

One of my friends was obsessed with the dream of a rich and handsome NRI who’d take her to America. On contacting her recently, Divya’s response was an absolute surprise. “No way! Don’t you know about the amount of lay-offs that have happened due to recession? If people are losing their jobs there, how do you expect me to find one?! Moreover, what’s wrong with our Indian men? In fact, I’d prefer getting married to someone from the same city so that my life and job is not disturbed,” she said. And what if the guy finds a better job elsewhere after marriage? Without batting an eyelid, Divya explained, “After marriage, it all depends on you and your partner’s understanding. One would have to do what’s best for both. And adjustment is important.” Another reason that has added to the unpopularity of an NRI groom, especially in arranged marriages, is the rise in the number of cases of the girl being duped after being taken abroad, and so even giving NRI a new meaning – ‘Non-reliable Indian’! “There have been many such cases and yes, that slight bit of uncertainty has frightened girls from crossing the border,” expounded Dipankar Chakravarthy.

India has witnessed an economic boom in the past and career opportunities are aplenty on this soil too. Moreover, girls these days refuse to part with their family and friends. So, parents who are seeking a suitable groom should rejoice at this new trend, for their daughters are now more likely to stay close to them. And those lamenting about this change in mind-set, it’s perhaps best to let your daughter decide what’s best for her!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

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Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
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