A decade ago, Home TV had demonstrated that HT will leave no stone unturned to strengthen its brand portfolio!
Those
were the days when K. K. Birla was at the helm of the Hindustan Times... the Group carried a different image and a different legacy. Times changed dramatically when Shobhana Bhartia took charge and brought Vir Sanghvi on the floor. The brand gradually acquired a more youthful image. Over the last year specifically, the brand took a slew of initiatives to sustain its position in the Indian market, the most talked about among them being the launch of its daily business tabloid – Mint – earlier this year. “Looking at India’s upbeat economy, we realized that there is a very glaring opportunity of being a strong number 2 in this category (number 1 being Economic Times), as 65% of the market share is under ET’s control,” avers Ranjan Bhalla, Publisher of Mint. Just a few days later, HT also launched a daily tabloid – Metro Now – in cahoots with arch rival, The Times of India. Though startling for many, this joint venture is a strategical step forward for the brand. Moreover, the launch of an edition in Mumbai in 2005 has considerably increased HT’s national footprint. But times are changing now. Vir Sanghvi has now said goodbye to Hindustan Times and is headed to partner with Peter Mukerjea of Star Network to launch a TV news channel. Will his exit have an impact on the HT Media conglomerate?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM - Admission Procedure
IIPM is A World of Career
IIPM, GURGAON
Relying on Mukesh
He Ain’t No Virgin
The Next Media Czar!
Lux - Surat bhi hai khoobsurat bhi hai
Home is where the heart is?
Those
were the days when K. K. Birla was at the helm of the Hindustan Times... the Group carried a different image and a different legacy. Times changed dramatically when Shobhana Bhartia took charge and brought Vir Sanghvi on the floor. The brand gradually acquired a more youthful image. Over the last year specifically, the brand took a slew of initiatives to sustain its position in the Indian market, the most talked about among them being the launch of its daily business tabloid – Mint – earlier this year. “Looking at India’s upbeat economy, we realized that there is a very glaring opportunity of being a strong number 2 in this category (number 1 being Economic Times), as 65% of the market share is under ET’s control,” avers Ranjan Bhalla, Publisher of Mint. Just a few days later, HT also launched a daily tabloid – Metro Now – in cahoots with arch rival, The Times of India. Though startling for many, this joint venture is a strategical step forward for the brand. Moreover, the launch of an edition in Mumbai in 2005 has considerably increased HT’s national footprint. But times are changing now. Vir Sanghvi has now said goodbye to Hindustan Times and is headed to partner with Peter Mukerjea of Star Network to launch a TV news channel. Will his exit have an impact on the HT Media conglomerate?For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
For More IIPM Info, Visit Below....
IIPM - Admission Procedure
IIPM is A World of Career
IIPM, GURGAON
Relying on Mukesh
He Ain’t No Virgin
The Next Media Czar!
Lux - Surat bhi hai khoobsurat bhi hai
Home is where the heart is?
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