SUNSILK

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

Fresh new launches and re-positioning efforts didn’t go unnoticed. The brand however did!

If there’s a fresh look on your local grocer’s dull shop shelf, perhaps its got something to do with the jazzy new Sunsilk packs. The brand received some fresh makeover in 2006 and launched a range of products like the ‘9 to 9’ lotion and drove the nation wild with the first ever of its kind ‘Gang of Girl’ community. It also launched the ‘damage repair range’ in 2007. It’s repositioning as a topend brand with the launch of haircare solutions rather than following the usual shampoo-oil routine, worked decently to boost Sunsilk’s brand image and it did prove successful to some degree. Surely going by the way it is, this HUL’s brand may soon stand as a tough challenger to leaders in the Indian hair products market. With the Rs.12.50 billion ‘shampoo and oil’ market showing a 10% appreciation in worth during 2006, Sunsilk appears to have a brighter than ever future. KV Sridhar, National Creative Director of Leo Burnett, “Sunsilk is a powerful brand and Sunsilk Black has the largest market share. The Gang of Girls is making inroads into the market.” However, considering its slump by 3 slots to the 69th rank, there are obvious issues to be catered to in the brand promotion efforts; something fresh & innovative needed there too!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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