Thursday, June 26, 2008

BLACKBERRY (RIM ) - With dollops of creativity & scoops of innovation it’s become an instantly gratifying electronic device

BLACKBERRY (RIM )... it makes mobile phones look prehistoric and gives a complex to laptops... and it has done it all through innovation

Just a With dollops of creativity & scoops of innovation it’s become an instantly gratifying electronic devicedecade ago, a device was launched to access e-mail on the go, after mixing dollops of creativity, scoops of innovation & some fresh chunks of new intellectual property, Blackberry today is an instantly gratifying electronic product, because it is so much more than a mobile phone. Extremely simple and easy, this product from Research In Motion Inc. (RIM) seems garnished with addictive ingredients.

What’s so unique and innovative about a phone with e-mail access, you may ask? But Blackberry handles e-mail like no body else can. A full QWERTY keyboard and unique “push” e-mail approach, actually makes other packet data based cell phones look like products from the horse and buggy era. The latest from the company is Blackberry 8830, the world edition phone which enables mobile globetrotters to access voice & data coverage across the globe.

For many corporate executives, Blackberry is an essential entity. High flier, Rohit K , Associate VP, ClubOne Air, raves about his 9300 nokia Blackerry phone saying, “I completely adore my Blackeberry, thanks to it I no longer have to lug around my laptop and my business does not suffer as I am online 24/7, no matter which part of the world I am in,” Blackberry, undoubtedly, has become the weapon of choice for many corporates as it continues to maintain its cutting edge.

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Source :
IIPM Editorial, 2008

An
IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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