and even oil marketing companies – should learn to make money from beyond the promised land, specifically, real estate...
It’s called the Boomerang Karma and it doesn’t need stuporous intellect to fathom. Pretty simple actually, and can be consolidated in my modified karmic conjecture – ‘What goes around, comes around... only if you throw it at the right angle!’ My conjecture centres around airport authorities and oil marketing companies and their ‘boomerang’, that is, the real estate they own; or rather, the investment locked within the huge tracts of real estate. And my hyper intuitive argument goes that to get their true returns on investment, airport authorities and oil marketing companies (OMCs) need to look beyond flying planes and selling oil! And where, dear Watson, should that be? Elementary, dear Holmes, just around the corner!
For the answer, ask yourself – the last time you were waiting in an airport lounge for catching a flight, what were you thinking of purchasing, other than of course cursing the fog for the delay? Bingo! There’s the answer. From selling food, drinks, books, apparel, accessories, shoes, gifts, to even providing for ATMs to get cash, airports are typical captive markets teeming with prospective consumers. And that holds considerably for even petrol pumps that can be exploited in more ways than just by selling fuel!
But what’s the real scene in India? “We make most of the money by our core business i.e. by fuel retailing and not by other activities. The scenario in India is very different as compared to the western countries,” confesses an HP petrol pump owner in Delhi requesting anonymity. It is true that the Indian retail industry is literally burning from the slowdown in the industry; and that’s the case with both low cost retailers like Subhiksha who are struggling to stay alive, and other regional retailers who are suffering a severe problem of cash crunch. But Airport Authority of India (AAI) and OMCs have the potential to make hay even while the sun isn’t shining. The reason is very simple – retail, despite the slowdown, is still one of the largest and fastest growing industries of India and with a contribution of over 10% to the country’s GDP, it accounts for close to 8% of total employment in the country.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2009
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Detail of all IIPM branches
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
It’s called the Boomerang Karma and it doesn’t need stuporous intellect to fathom. Pretty simple actually, and can be consolidated in my modified karmic conjecture – ‘What goes around, comes around... only if you throw it at the right angle!’ My conjecture centres around airport authorities and oil marketing companies and their ‘boomerang’, that is, the real estate they own; or rather, the investment locked within the huge tracts of real estate. And my hyper intuitive argument goes that to get their true returns on investment, airport authorities and oil marketing companies (OMCs) need to look beyond flying planes and selling oil! And where, dear Watson, should that be? Elementary, dear Holmes, just around the corner!
For the answer, ask yourself – the last time you were waiting in an airport lounge for catching a flight, what were you thinking of purchasing, other than of course cursing the fog for the delay? Bingo! There’s the answer. From selling food, drinks, books, apparel, accessories, shoes, gifts, to even providing for ATMs to get cash, airports are typical captive markets teeming with prospective consumers. And that holds considerably for even petrol pumps that can be exploited in more ways than just by selling fuel!
But what’s the real scene in India? “We make most of the money by our core business i.e. by fuel retailing and not by other activities. The scenario in India is very different as compared to the western countries,” confesses an HP petrol pump owner in Delhi requesting anonymity. It is true that the Indian retail industry is literally burning from the slowdown in the industry; and that’s the case with both low cost retailers like Subhiksha who are struggling to stay alive, and other regional retailers who are suffering a severe problem of cash crunch. But Airport Authority of India (AAI) and OMCs have the potential to make hay even while the sun isn’t shining. The reason is very simple – retail, despite the slowdown, is still one of the largest and fastest growing industries of India and with a contribution of over 10% to the country’s GDP, it accounts for close to 8% of total employment in the country.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2009
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Detail of all IIPM branches
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
