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Forget experts, the Tatas perhaps just have to look across the road to their largest competitor for statistic support. Out of the past 9 months, the lowest priced, once hot selling Maruti 800 has shown dramatic negative growth for 6 months. In fact, in October 2006, the model went on a disaster mode with a negative 30% growth, the largest ever fall in the period! Haven’t these sales figures of even Maruti 800 given them some hint? Not according to Tata Motors, which claims, “In the next 3-5 years, our entire product portfolio will completely change in terms of advancements, we have our complete focus on retaining market shares.”
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Source : IIPM Editorial, 2006
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to become the largest selling B segment car within 12 months of launch as the positioning was reinforced. The success of Indica’s message, in Parameswaran’s words, has been “a combination of various factors: A great product offering; a great entry price; a well focused marketing and advertising strategy; and above all the Tata brand.” He also makes another quick mention: “Indica’s continuing success has been due to the way the company has managed to stay engaged with its consumers by constantly communicating on the same platform.” Tata has really dug in its wheels and let competition bite the dust!









lonial rule in 1957 and the Federation of Malaya was established under the leadership of Tunku Abdul Rahman. Since then, Malaysia has focused on transforming itself from being an essentially agricultural & mining society to one relying on manufacturing. Singapore was initially a part of Malaysia, but withdrew in 1965 due to demographic imbalances. Ever since, Malaysia’s presence has been felt significantly through various international frameworks like AFTA (ASEAN Free Trade Area), APEC (Asia- Pacific Economic cooperation), NAM (Non-Aligned Movement Countries) and OIC (Organisation of Islamic Countries).