“We are going to launch seven new models,” Pawan Munjal

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For starters, the Haridwar plant will have a capacity of around 1.5 million in three years and the first product is expected to roll out by the next year. The expansion plans are in sync with this forever growing industry. While Rajiv Bajaj is shooting from his hip by planning to launch a plethora of new models, Hero Honda is not far behind in biting the bullet, with Pawan Munjal parrying strongly, “We are going to launch seven new models this year; and this (trend) will continue for years to come.”

The expansion seems exciting, but the million dollar question is, will Hero Honda be trounced this time around by the wannabe champs? Kalpesh Parekh, AVP Equity Research, ASK Raymond James, disputes agitatedly, “Hero Honda is a great company and it has the ability to bounce back strongly. The need of the hour is to focus on new products, innovative designs & on the pricing strategy.”

As Hero Honda is gearing up for new launches, the company should be looking forward to plug different price points and give the consumers, much wider choices to gain the maximum.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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