IIPM PUBLICATION
The edge that Pantaloon enjoys notwithstanding its long time competitor Shoppers’ Stop is gambling on the oomph of Malaika Arora Khan this year. Last Diwali saw the company wooing customers with an awesome Australian flavour with its ‘Down Under Fest’. This year, the retail behemoth is hosting a ‘Shop with Malaika’ contest. “We are sure that this promotion will be well received by our customers,” comments Govind Shrikhande, COO, Shoppers’ Stop. Away from the sparkling sheen of these biggies, Vishal Mega Mart is ramping up its act with its 34 stores across India for the festival ahead. The value-for-money retailer is offering a 50% discount scheme this Dussehra and is now busy doing its homework to achieve a whopping 110% sales growth this festival. “Festive season brings more footfalls, which in turn, can geometrically contribute to the growth in the total sales,” explains Amit Chaturvedi, Head, Account & Finance, Vishal Mega Mart.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below......
BILLION-DOLLAR BATTLES
With festivities knocking on the door, retail behemoths are all ...
http://iipmshining.blogspot.com/2006/09/dial-h-for-have-ablastdiwalicom.html
Telecom sector is all set to capture the essence of the festival ...
Daniel Bricklin
The edge that Pantaloon enjoys notwithstanding its long time competitor Shoppers’ Stop is gambling on the oomph of Malaika Arora Khan this year. Last Diwali saw the company wooing customers with an awesome Australian flavour with its ‘Down Under Fest’. This year, the retail behemoth is hosting a ‘Shop with Malaika’ contest. “We are sure that this promotion will be well received by our customers,” comments Govind Shrikhande, COO, Shoppers’ Stop. Away from the sparkling sheen of these biggies, Vishal Mega Mart is ramping up its act with its 34 stores across India for the festival ahead. The value-for-money retailer is offering a 50% discount scheme this Dussehra and is now busy doing its homework to achieve a whopping 110% sales growth this festival. “Festive season brings more footfalls, which in turn, can geometrically contribute to the growth in the total sales,” explains Amit Chaturvedi, Head, Account & Finance, Vishal Mega Mart.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
For More IIPM Article, Visit Below......
BILLION-DOLLAR BATTLES
With festivities knocking on the door, retail behemoths are all ...
http://iipmshining.blogspot.com/2006/09/dial-h-for-have-ablastdiwalicom.html
Telecom sector is all set to capture the essence of the festival ...
Daniel Bricklin
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