It’s going to hurt us for sure

IIPM PUBLICATION
While Innova is competing against the Chevrolet Tavera, the Toyota Corolla faces a threat with the new Honda Civic launched in India recently. Is the Corolla ready for this challenge? Vikram expounds, “Cars have a life cycle of five to six years and a particular model may be half way through that cycle when manufacturers do a minor change and re-introduce the product. Before the Civic, there was a Corolla. Toyota brought out a new Corolla which ‘killed’ everyone worldwide. And now Honda is coming out with a ‘new’ Civic. It’s going to hurt us for sure.” Vikram admits that customers are looking for something new but one can’t keep changing models every year. He however assures that there will be a new Corolla soon and also asserts, “For me, the reputation of the brand, service and quality is just as important as is perhaps a new model.”

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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