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Abhijit
further adds that “while the corporate communication (Har ghar kuch kehta hai) of Asian Paints is emotional in its appeal, the work on Apex Exterior has always been product-centric and humorous in the manner of ‘Wah Sunil Babu badhiya hai’ and ‘Chhote Nawab’.” He compliments Abhinay Deo of Ramesh Deo Productions, the Director of the commercial, adding, “Controlling 50 horses in a dusty environment was quite a nightmare. It took a lot of skill as well as patience.”In
a more jocular vein, he recalls, “Once or twice the horses went after people on the set, which led to a few laughs!” As simple as it seems, the concept of this ad underwent several innovations. Overall, amusing, idiosyncratic and earthy are the adjectives that one would associate with this commercial. “The response has been phenomenal. People loved the ad. ‘Aan De’ has become quite popular and sales 
have been fantastic as well!” points out Abhijit.With Chotte Nawab, Asian Paints has once again lent veracity to its innovative spirit. Just as Gattu and then Sunil Babu’s quirkiness stole hearts, Chhote Nawab too has been able to brush in an innovative and loveable mascot for this powerful brand.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative
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