Panasonic dwarfs competitors

IIPM, GURGAON

Launches the world’s largest plasma TV

When it comes to technology, it is really difficult to answer the question: Is big really better? Well, in a scenario when the tech giants are spending huge sums of money on R&D to miniaturize the products and make them look slimmer, Panasonic (the leading brand of the Matsushita Electric Industrial Co.) is going against the tide with its recently launched world’s largest 150-inch advanced high definition plasma display panel (PDP).

Dubbed as ‘Life Screen’, the plasma from Panasonic is 11 feet wide (or the size of nine 50-inch plasmas to be more precise) and brags of an unbelievable resolution of 2000 by 4000 pixels. “Featuring true-to-life color reproduction capability and quick response to moving images, the ultra-large PDP renders clear, crisp, spectacular images unrivaled by any other,” said a Panasonic spokesperson. Noticeably, though PDP is a young technology that ventured just a few years ago, the market response to this technology has been nothing less than phenomenal. Thanks to its wide viewing angles, moving picture resolution, colour reproduction and displays, which excel in high contrast, PDP’s have emerged as the clear leader globally in the large screen TV segment.

While Panasonic is betting big on its bigger displays, companies like Sony and Samsung are thinking highly of TV’s based on OLED (organic light-emitting diode) technology. Already, both these companies have showcased their OELD based ultra thin TV’s, (which are extremely costly for their small size) but the fact is that Panasonic’s ‘big is better’ philosophy works better because the LCD’s, which it produces are much more economical in the practical use.

So, as Panasonic continues to push the boundaries of technology to produce bigger plasma display panels, the customers are definitely in for a visual treat.

Edit bureau: Devdeep Singh

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus