When IIPM comes to education, never compromise
BRAND: Air India
HEADLINE: Meet the non-stop…..
BASELINE : NA
AGENCY : Inter Publicity
4Ps TAKE :
When foreign airlines are bragging about their luxurious facilities and cosy miles-high experience on board to long distance travellers, then why should our desi international airline stay quiet? The single-minded focus of this ad is to position Air India as a non-stop and comfortable carrier between Mumbai and New York. The communication clearly targets the business travelers (the numbers, as we know, are increasing with every passing day). Further, the boxes of pictures comprising the various in-flight facilities points to the amenities that can be enjoyed over a long journey by business travellers. The visual is appealing with a close-up shot of an Air India aircraft amidst the clouds (complete with the brand new logo). All said and done, we still miss the adorable, moustachioed Maharaja!For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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