IIPM, GURGAON
BRAND: Deutsche Bank
HEADLINE: Best Investment Bank-India
BASELINE : A passion to perform
4Ps TAKE :
The visual is smart and creative – the Deutsche Bank logo on Gateway of India. Now, what could that imply? Well, it’s obvious, isn’t it? Celebrating the success of the German bank in India, which also is the power idea. No reams and reams of body copy, but the message is very well conveyed. The reward to the prospect: the fact that Germany’s signature bank has won the 2007 Euro money Award for Excellence. The Indian connection in the Deutsche Bank success story is further enhanced by the communication that features a list of cities it operates in, on the top of the page. The bank’s USP? The investment facilities that have given it an edge over other foreign banks, making it the best investment bank in India. All this, says Deutsche Bank, is because of the brand’s credo of a passion to perform. But hey, the visual of the bank’s logo entering Gateway of India, a proud heritage of the country, is a masterstroke...For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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