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BRAND: Sansui
HEADLINE: Liquid technology. Solid picture.
BASELINE : Born in Japan. Entertaining the world.
AGENCY : Publicis Ambience
4Ps TAKE : LCD
television sets seem to be having their day! Now, it’s Sansui that is talking about its latest offering of newage technology. The single-minded focus of this Japanese electronics giant is to promote its latest offering, Kyuuten LCD range and the vibrant visual of this ad stands testimony to it. The body copy lists the sharp features of this fresh range. The headline - Liquid technology. Solid picture - clearly positions the product as a cutting-edge entertainment device that will satisfy the most finicky buyer. The clinching benefit to the brand is, of course, the Japanese connection – ‘Born in Japan’ (we’re talking lineage here, after all!). And not to forget, the company hopes that couch potatoes will remain glued to this latest in-thing. So, all of who are enamoured by liquid gold, this is the one for you!For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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