Going green in Goa!

IIPM BEST B-SCHOOL
So while such vegetarian societies organise events and conferences promoting vegetarianism, here’s a peek at what health specialists have to say. A vegan lifestyle promises riddance from obesity, blood pressure, cardiovascular diseases and even cancer. Testimony to the miracles of vegetarian diet are years of research that label this lifestyle as a cure to allergies, arthritis and even asthma. So while the KFC regulars rave about all that shoots-and-leaves lovers are missing out on, finally it’s the vegans who’ll have the last laugh!

An 18-year old M. K. Gandhi got inspired by ‘A Plea For Vegetarianism’ by Henry Salt in 1888 so much so that he became a strict vegan. And so, on the eve of Gandhi Jayanti, here’s a plea for all you flesh lovers – get over your carnal temptations!!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Tata Indica V2, The Truly Indian Car

IIPM PUBLICATION
Indica V2 went on to become the largest selling B segment car within 12 months of launch as the positioning was reinforced. The success of Indica’s message, in Parameswaran’s words, has been “a combination of various factors: A great product offering; a great entry price; a well focused marketing and advertising strategy; and above all the Tata brand.” He also makes another quick mention: “Indica’s continuing success has been due to the way the company has managed to stay engaged with its consumers by constantly communicating on the same platform.” Tata has really dug in its wheels and let competition bite the dust!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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What are these ladies spending their incomes on?

IIPM BEST B-SCHOOL
Well, on an average, it seems working women (belonging to SEC A households) spend 24% of their earnings on enhancing the quality of their own life, 23% on savings/investments, 13% on household purchases, 13% on children, 9% on durables, 7% on insurance premiums, and around 5% on monthly expenses such as electricity, water bills and rent. In terms of self-expenditure or pampering themselves, Mumbai women led the list: they spend 34% of their salaries on grooming, shopping and entertainment. Kolkata women are next, with 24% of their salaries going on ‘pampering’, followed by Bangalore (23%), Delhi (22%), Hyderabad (20%) and Chennai (16%). And what constitutes self-expenditure? Basically ways and means to groom oneself: stuff like visits to beauty parlours and buying clothing, accessories and personal care products (gifts and presents, expenditure on mobile and entertainment are the other kinds of self-expenditure thrown up by the survey). City-wise, Delhi women put aside 31% of their income in savings & investments. In Mumbai, women save 26% of their incomes, in Kolkata and Bangalore 21%, Hyderabad 17% and Chennai 16%. Now take that!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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It’s going to hurt us for sure

IIPM PUBLICATION
While Innova is competing against the Chevrolet Tavera, the Toyota Corolla faces a threat with the new Honda Civic launched in India recently. Is the Corolla ready for this challenge? Vikram expounds, “Cars have a life cycle of five to six years and a particular model may be half way through that cycle when manufacturers do a minor change and re-introduce the product. Before the Civic, there was a Corolla. Toyota brought out a new Corolla which ‘killed’ everyone worldwide. And now Honda is coming out with a ‘new’ Civic. It’s going to hurt us for sure.” Vikram admits that customers are looking for something new but one can’t keep changing models every year. He however assures that there will be a new Corolla soon and also asserts, “For me, the reputation of the brand, service and quality is just as important as is perhaps a new model.”

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Of mistresses, bikinis... & elections

IIPM BEST B-SCHOOL
Royal’s path has been further complicated by Lionel Jospin (Socialist Party’s Presidential candidate in 2002 polls, who came third after Chirac) who has sent continuous criticism her way, the most recent targeting her using the internet to reach out to the electorate. But perhaps the biggest hit she faces is because of Prime Minister Villepin, whose controversial labour law changes have thoroughly backfired on the Socialist Party. And one hasn’t even started mentioning the recent “car burning” race riots, which brought to the fore the ridiculous orientation of the Socialist Party on ethnic integration. Th ough all this might strengthen right wing candidates (like National Front candidate Jean Pen), the fact is that even right wing UMP candidate Nicolas Sarkozy has been facing corruption charges, though unsubstantiated.

Clearly, none of the candidates seems to be heading for a clear win, despite claiming vociferously to be the next Bonaparte! Or should we say Marie Antoinette?

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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SBI Capital Markets launches new funds

IIPM PUBLICATION
SBI Capital Markets (SBI Caps), the investment banking arm of State Bank of India, has set up two venture funds in partnership with Japan’s Soft bank Investment, the venture capital division of Japan’s SBI holdings Inc. The VC fund will have a fund base of $100 million and will mainly focus on companies in the knowledge-based sectors like BPO, LPO, life sciences etc. The VC would be a 50-50 partnership and will provide a return of about 25%-30% internal rate of return. SBI Caps fund will start operations in September 2006 and is likely to make investments in the range of $5-10 million over a period of up to seven years.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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The Edinburgh Castle: Everything you thought a castle was...

IIPM BEST B-SCHOOL
Finlay jolted me out of my daze, signalling emphatically, “The volcanic mound that you see in the east is called Arthur’s Seat, Sir. Holyrood Palace, home of the Scottish Monarch, lies a mile further from here. As you know, the entire Old Town is visible from the castle!” ‘The Mile’ that Finlay implied is Edinburgh’s famed Royal Mile (more precisely, a mile and 107 yards from the access point of Edinburgh Castle to the gates of the Holyrood Palace), the city’s throbbing tourist hub. My guide off ered animatedly, “This lane is difficult to walk on during the annual Edinburgh Festival!” The renowned Edinburgh International Festival, initiated in 1947, represents an enthralling motley assortment of theatre, dance, music and opera spread over three weeks in August, with several artists performing on the stretch of the Royal Mile itself, entertaining passersby. Glancing at my itinerary, I was disconsolate on learning I would miss these capers by merely a day!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

The festive season brings in more footfalls, which in turn, can geometrically contribute to the growth in total sales

IIPM PUBLICATION
The edge that Pantaloon enjoys notwithstanding its long time competitor Shoppers’ Stop is gambling on the oomph of Malaika Arora Khan this year. Last Diwali saw the company wooing customers with an awesome Australian flavour with its ‘Down Under Fest’. This year, the retail behemoth is hosting a ‘Shop with Malaika’ contest. “We are sure that this promotion will be well received by our customers,” comments Govind Shrikhande, COO, Shoppers’ Stop. Away from the sparkling sheen of these biggies, Vishal Mega Mart is ramping up its act with its 34 stores across India for the festival ahead. The value-for-money retailer is offering a 50% discount scheme this Dussehra and is now busy doing its homework to achieve a whopping 110% sales growth this festival. “Festive season brings more footfalls, which in turn, can geometrically contribute to the growth in the total sales,” explains Amit Chaturvedi, Head, Account & Finance, Vishal Mega Mart.

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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It’s a far better ‘car’ drive together

IIPM BEST B-SCHOOL
When Disney managed to lay its hands (in early 2006) on Pixar Studio (a creative team with a record of ’20 Academy Awards’), many swore by the strategic benefits of the $7.4 billion union; but sounds of fun and frolic in Disneyland seem to be drowned by the two quarterly results released post-deal – which show a quarter-to-quarter fall in total collections by 13.25% and 3.9% in the past two quarters of 2006!

Well, indeed a short-sighted view presents a negative picture of the covenant, but in the long run, things are definitely bright! Of estimated revenues of $1 billion over the next three years (at the time of deal), $871 million have already been accounted for by the two blockbusters Cars and Pirates of the Caribbean – Dead Man’s Chest. Also, revenues figures of Disney’s Studio Entertainment business in the third quarter have showed a rise of 17% over the same period last year to touch $1.7 billion. Robert Iger, President & CEO, Walt Disney, states, “Disney’s strong third quarter financials demonstrate its ability to leverage great content across our many businesses…”

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Painting Humour!

IIPM PUBLICATION
Abhijit further adds that “while the corporate communication (Har ghar kuch kehta hai) of Asian Paints is emotional in its appeal, the work on Apex Exterior has always been product-centric and humorous in the manner of ‘Wah Sunil Babu badhiya hai’ and ‘Chhote Nawab’.” He compliments Abhinay Deo of Ramesh Deo Productions, the Director of the commercial, adding, “Controlling 50 horses in a dusty environment was quite a nightmare. It took a lot of skill as well as patience.”

In a more jocular vein, he recalls, “Once or twice the horses went after people on the set, which led to a few laughs!” As simple as it seems, the concept of this ad underwent several innovations. Overall, amusing, idiosyncratic and earthy are the adjectives that one would associate with this commercial. “The response has been phenomenal. People loved the ad. ‘Aan De’ has become quite popular and sales have been fantastic as well!” points out Abhijit.

With Chotte Nawab, Asian Paints has once again lent veracity to its innovative spirit. Just as Gattu and then Sunil Babu’s quirkiness stole hearts, Chhote Nawab too has been able to brush in an innovative and loveable mascot for this powerful brand.

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