The Japanese will swear by this one, “When the student is ready, the Buddha will appear”. The Buddha (read Sony Corporation) seems to have appeared in India yet again, and this time with a bang. Howard Stringer, CEO of the $67 billion Sony Corp., has signalled a greater focus on India, through synergising hardware and content. But can Sony India ride on the basis of this focus alone?
Till now Sony’s three stand-alone businesses in India, consumer electronics, telecommunications and media and entertainment have not really gone the whole hog, when it comes to leveraging each other’s business strengths. Sony has conveniently ignored business sense to let Nokia and LG use its immensely popular programmes, Indian Idol and Fame Gurukul to promote their telecommunications equipment. With an Aman Verma – one of Sony’s TV presenters – capturing special Indian Idol moments on a Nokia, the slumber of Sony has indeed been a long one!
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Source :- IIPM Editorial, 2006
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