Ever since China began to emerge from its Maoist cocoon by welcoming foreign investment, the torrid pace of GDP growth in the Middle Kingdom has been fascinating companies around the globe. Western companies have tended to see China as the world’s largest factory. Another common notion is that China is a consumer giant keen to slake its thirst with products of all kinds. Some see an eager business-to-business customer, ready to buy increasingly vast quantities of raw materials.
Taken together, these beliefs have spurred corporate investment. Yet without a reliable portrait of who the Chinese people are or how they’re changing, corporate planners have struggled to address the opportunities afforded by the world’s most populous nation. To fill this information void, the Gallup Organisation undertook an ambitious 10-year, nationwide survey of the Chinese people, beginning in 1994 and ending in 2004. Our goal was to discover what the people of China really want.
For Complete IIPM Articles, Click on IIPM Press Release
Source :- IIPM Editorial, 2006
Taken together, these beliefs have spurred corporate investment. Yet without a reliable portrait of who the Chinese people are or how they’re changing, corporate planners have struggled to address the opportunities afforded by the world’s most populous nation. To fill this information void, the Gallup Organisation undertook an ambitious 10-year, nationwide survey of the Chinese people, beginning in 1994 and ending in 2004. Our goal was to discover what the people of China really want.
For Complete IIPM Articles, Click on IIPM Press Release
Source :- IIPM Editorial, 2006
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