The alliance dates back to 1997, after Toy Story, when Steve Jobs’ Pixar signed a 10-year, five picture deal with Disney. Production was Pixar’s responsibility, while distribution and promotion was Disney’s forte. Production costs and profits were split equally.
Since then, Pixar produced six of the most successful animated features of all time that together grossed over $3.2 billion at the world box office. The fallout began when Steve Jobs demanded 100% profits, only allowing 10-15% of the distribution fee to Disney, which Michael Eisner, Disney’s erstwhile CEO, bluntly refused….
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Source :- IIPM Editorial, 2006
For Complete IIPM Articles, Click here
Source :- IIPM Editorial, 2006
