Whether it comes to sexuality or making money, Indians by and large, seem to be on a huge drive for experimentation. And that is getting reflected in Bollywood movies. But even more important than the changing social attitudes of Bollywood fans is the thickness of their wallets. With per capita incomes rising steadily and urban middle class prosperity a reality, Bollywood fans can afford to, and are willing to spend much more money on movies than ever before.
Even today, a ticket in a small Indian town movie theatre costs less than Rs.30. In a multiplex, the same ticket goes for more than Rs.100. As more and more urban Indians shell out upwards of Rs.100 for a single ticket, the numbers game for Bollywood becomes less of a gamble and more of a business opportunity. Thanks to a more assertive and spendthrift Indian middle class, Bollywood is now peddling ‘premium’ brands…
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Source :- IIPM Editorial, 2006
Read More IIPM Articles, Please click
Source :- IIPM Editorial, 2006
