HINDUSTAN TIMES

IIPM is A World of Career

A decade ago, Home TV had demonstrated that HT will leave no stone unturned to strengthen its brand portfolio!

Those were the days when K. K. Birla was at the helm of the Hindustan Times... the Group carried a different image and a different legacy. Times changed dramatically when Shobhana Bhartia took charge and brought Vir Sanghvi on the floor. The brand gradually acquired a more youthful image. Over the last year specifically, the brand took a slew of initiatives to sustain its position in the Indian market, the most talked about among them being the launch of its daily business tabloid – Mint – earlier this year. “Looking at India’s upbeat economy, we realized that there is a very glaring opportunity of being a strong number 2 in this category (number 1 being Economic Times), as 65% of the market share is under ET’s control,” avers Ranjan Bhalla, Publisher of Mint. Just a few days later, HT also launched a daily tabloid – Metro Now – in cahoots with arch rival, The Times of India. Though startling for many, this joint venture is a strategical step forward for the brand. Moreover, the launch of an edition in Mumbai in 2005 has considerably increased HT’s national footprint. But times are changing now. Vir Sanghvi has now said goodbye to Hindustan Times and is headed to partner with Peter Mukerjea of Star Network to launch a TV news channel. Will his exit have an impact on the HT Media conglomerate?

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Riding the realty wave!

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Here’s your pass to the party...

Many gaped in awe at the newspaper headline which read that Connaught Place has now jostled its way to the top ten list, as the seventh most expensive office centre in the world, just behind Nariman Point, Mumbai. Great stuff, but the retail investor has almost always been left out of the real estate party, even as prices continue to cross one milestone after another. The reason is simple; most investors feel handicapped when it comes to real estate investments because of huge capital requirements. But there are affordable ways too...

Of course, there is the most-popular stock market route, wherein one can invest in existing listed stocks like that of Unitech and Parsvanath, which are currently hovering much below their peak. Then there are also upcoming IPOs like that of DLF which would definitely feature on the investor’s radar, yet rest assured that there are better times ahead. But, in the offing are a few more ways that’ll allow investors to drop in and ride the real estate wave.

The new investment options to soon become available to the retail investor are Real Estate Mutual Funds and Real Estate Investment Trusts (REIT). While the option of investing via Mutual Funds will allow investors to reap the returns of a real estate boom, in a relatively secure way, and under professional guidance; Real Estate Investment Trusts – publicly traded Trusts making investments in real estate assets – may also soon become a reality option to exercise.

Says Ashwin Ramesh, Co-founder, Primary Real Estate Advisors, “Mutual funds and REITs are the safest route for an investor to get an exposure in real estate. Even though both the options are not available for the Indian retail investor presently, the SEBI is working towards it and soon we may see retail investor participation in both these avenues.”

Edit bureau: Bikram Keshari Jena

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
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Are you ‘triskaidekaphobic’?

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...we mean, should Ranbaxy fear No.13?

‘India Inc. going global’ no more sounds astounding! And why should it, when on one hand India Inc. is firing all cylinders, on the other, foreign money is flowing in like it never did! And so it has increased the appetite of hungry-forpower India Inc., which after shelling out a monumental $24.3 billion in buying out foreign companies during the first four months of 2007 alone is scouting greedily for more! Look at Ranbaxy which gobbled-up 13 skin-care brands from the stable of the renowned American pharmaceutical major Bristol-Myers Squibb (BMS) on May 28, 2007 at one go. While speaking on the deal, a Ranbaxy spokesperson told 4Ps B&M, “The acquisition will strengthen our dermatology range. Earlier we had one product but now we will have a wider range with a greater market penetration capability. Currently our plans are to market the products in high margin markets like USA, with no plans for India yet.”

The acquisition is believed to have stemmed from Ranbaxy’s long term strategy of product portfolio expansion to garner a larger pie of the lucrative market of dermatology products. Renowned for its cost effective distribution channels, the acquisition is sure to propel Ranbaxy’s brand potential ahead, from the doldrums it seems to been in off late. It is estimated that the combined market value of the brands is close to $4.5 billion with sales hovering around $15 million.

However, Ranbaxy despite having paid a ‘lower than valued’ amount has to watch out as ‘all’ 13 brands come under the purlieu of ‘branded generic drugs’ – simply meaning that they either have already lost or will lose their patent shortly and then can be manufactured and marketed by all generic manufacturers. Hence, while the deal gives Ranbaxy a chance to get stronger in the dermatology drug market, it may have just placed its bet on a winning horse which has now gotten old! 4Ps

Edit bureau: Karan Mehrishi

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....

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When brawn matters!

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Bullet Electra stands for power and poise alike

“It’s a different animal, a majestic model with a classic style...” is how Bullet aficionados define the Electra. And we all agree... for this brand from the stable of Royal Enfield has often been referred to as the two - wheeled leader on Indian roads when it comes to leisure and power. Shaji Koshy, Head-Sales and Marketing, Royal Enfield explains the bike’s success. “It is packed with enhanced comfort, styling and performance features to deliver a unique motorcycling experience. Increase in dealer network, easier finance options and community building has helped Royal Enfield to reign,” he avers. The bike comes with a 350cc high performance, 4 stroke engine with unmatched stability through wider tyres and longer wheel base. These technical advantages are complemented with a range of stunning colours, amber lens trafficators, 3D graphics and white dial backlit speedometer making the Bullet Electra a real show-stopper. The advertisement campaign with the punchline – ‘Everybody makes way for the Bullet’ worked wonders for the image of the mean machine and the company’s other promotions like adventure treks and biking events have constantly enhanced its stature. This Bullet Electra keeps the adrenaline rushing both for bike lovers and the company. It accounts for 50% of the company’s total business!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
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