When brawn matters!

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Bullet Electra stands for power and poise alike

“It’s a different animal, a majestic model with a classic style...” is how Bullet aficionados define the Electra. And we all agree... for this brand from the stable of Royal Enfield has often been referred to as the two - wheeled leader on Indian roads when it comes to leisure and power. Shaji Koshy, Head-Sales and Marketing, Royal Enfield explains the bike’s success. “It is packed with enhanced comfort, styling and performance features to deliver a unique motorcycling experience. Increase in dealer network, easier finance options and community building has helped Royal Enfield to reign,” he avers. The bike comes with a 350cc high performance, 4 stroke engine with unmatched stability through wider tyres and longer wheel base. These technical advantages are complemented with a range of stunning colours, amber lens trafficators, 3D graphics and white dial backlit speedometer making the Bullet Electra a real show-stopper. The advertisement campaign with the punchline – ‘Everybody makes way for the Bullet’ worked wonders for the image of the mean machine and the company’s other promotions like adventure treks and biking events have constantly enhanced its stature. This Bullet Electra keeps the adrenaline rushing both for bike lovers and the company. It accounts for 50% of the company’s total business!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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