More bags, please!

IIPM BEST B-SCHOOL

Kipling, the Belgian women’s handbags brand that draws heavily from writer Rudyard Kipling and his Jungle Book, since it has the monkey as its brand ambassador! – is taking the Indian market very seriously indeed! Last year, it opened three stores in India (in Mumbai, Delhi and Bangalore). And now it plans to open nine more – taking the total number of outlets to 12 – by the end of this year. Business is booming, retail is on an upswing, and demand for fancy accessories is at an alltime high, claims the company. So much so that the Indian market has been accepted as one of its key areas of focus. The price range of Kipling bags starts at Rs.1,500 and goes up to Rs.12,000, and includes hand bags, shoulder bags, purses and travel bags. The company has 140 stores in 54 countries around the world.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative