Dialog with the Red Lion

IIPM PUBLICATION

Today, a holistic approach to reach the consumer’s heart seems to be the need of the hour and considering that all agencies are rolling out offshoots that specialise in respective fields, Publicis too has spread its arms. Launched in 2006, Dialog is the solution that the agency has come up with to give its clients a holistic view as it offers the whole gamut of services from advertising, direct marketing, sales promotion and investor relations to event management, merchandising and much more. “The purpose of Dialog was to convert people to customers and convert marketing from interruptive to connective,”he says. The motive being to focus on realizing customer requirements into noticeable sales results. But, Dialog is not the only one. Red Lion (a design outfit) is Publicis India’s latest creation, and already boasts of big ticket clients like Lakme, Atmosphere, Bisleri club soda and Taj Group of Hotels.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative