Iberia to go Europe(an)!

IIPM PUBLICATION

As the open-sky agreement was reached between the European Union and the United States last month, the restrictions on North Atlantic travel were eradicated to a great extent. To cash in on the opportunity, the Spanish airlines Iberia Lķneas Aéreas de Espańa – holding 20% air travel market between Europe and Latin America – is keen on striking a deal with a European airline. Taking cue from this, British Airways (BA), on April 23, announced its intentions to increase its stake – as it already holds 10% stake – in Iberia, for which the discussions are ongoing with private equity firms. BA was also in talks with a US buyout firm, TPG, last month, for a $4.6 billion deal.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Dialog with the Red Lion

IIPM PUBLICATION

Today, a holistic approach to reach the consumer’s heart seems to be the need of the hour and considering that all agencies are rolling out offshoots that specialise in respective fields, Publicis too has spread its arms. Launched in 2006, Dialog is the solution that the agency has come up with to give its clients a holistic view as it offers the whole gamut of services from advertising, direct marketing, sales promotion and investor relations to event management, merchandising and much more. “The purpose of Dialog was to convert people to customers and convert marketing from interruptive to connective,”he says. The motive being to focus on realizing customer requirements into noticeable sales results. But, Dialog is not the only one. Red Lion (a design outfit) is Publicis India’s latest creation, and already boasts of big ticket clients like Lakme, Atmosphere, Bisleri club soda and Taj Group of Hotels.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

A city ‘of, for & by’ dreams

IIPM PUBLICATION

The city of Dubai defies stereotype. It’s a place where swanky malls jostle for space with traditional ‘Souks’. It’s the place where the harmony of skyscrapers blends with the minarets of mosques. It has made compromises but not at the cost of tradition. Today, McDonald’s and KFCs are commonplace; but the meat that they sell is always ‘Halal’. You shall find glittering showrooms of Marks & Spencer’s but will find that the salespersons get offended if you speak something that’s against their age-old culture. Corporate honchos riding Lamborghinis will pull off their cars and take a bow towards Mecca once the voice of ‘Muaazin’ rises to assert the glory of Allah. A Sheikh might boast of 100-odd servants but when it’s time to break the Ramadan fast, they all sit on the same ‘Dastarkhwan’.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Ouch! It hurts...

IIPM PUBLICATION

But at the same time, it is expected that this rupee appreciation phenomena might not be a long phenomena in the making, as Rajiv Jain, Sr. Consultant, Basix Forex and Financial Services, puts it, “Fundamentally, we are already sitting on a more than 11% overvalued rupee, which is beyond central bank’s historical tolerance level, and our trade deficit is growing every quarter; so ideally, we should witness a large upside correction sooner than later.” But such a correction can occur only if the RBI endeavours to interfere in the foreign exchange market, and that too in a gargantuan manner; especially given the fact that neither our oil import bill, other imports, nor RBI’s past relatively smaller interventions have had the required effect. So what can India Inc. expect in the near future? Would the RBI control the rupee appreciation, and that too at the cost of allowing inflation to grow further? Well, if you belong to this school of thought, we’d recommend that you quickly choose your favourite road... and take a walk :-)

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

The dark alleys!

IIPM PUBLICATION

Brihan-Mumbai Electric Supply and Transportation Undertaking (BEST) of- ficials are openly expressing their exuberance over the reduced demand of electricity at least in Mumbai. This year BEST has demanded 2,700 MW power, taking into account a shortfall of 500 MW per day. The gravity of the paucity is gauged from the fact that the state of Maharashtra faces electricity shortage to the tune of 5,700 MW. No wonder, with such outrageous shortfall, the farmers in the state are driven to suicide.

If we take the capital city of Delhi into account, it is believed that annually the demand increases by 350-400 MW. The government & the power distribution companies keep harping about the enormous shortage of power. However, a closer look at the electricity management reveals that there is enough power to feed the capital. This is clearly evident from the fact that for kilometres the high-wattage halogen street-lights remain on during most of the day & ludicrously get extinguished as the night begins to fall.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The dark alleys!

IIPM PUBLICATION

Brihan-Mumbai Electric Supply and Transportation Undertaking (BEST) of- ficials are openly expressing their exuberance over the reduced demand of electricity at least in Mumbai. This year BEST has demanded 2,700 MW power, taking into account a shortfall of 500 MW per day. The gravity of the paucity is gauged from the fact that the state of Maharashtra faces electricity shortage to the tune of 5,700 MW. No wonder, with such outrageous shortfall, the farmers in the state are driven to suicide.

If we take the capital city of Delhi into account, it is believed that annually the demand increases by 350-400 MW. The government & the power distribution companies keep harping about the enormous shortage of power. However, a closer look at the electricity management reveals that there is enough power to feed the capital. This is clearly evident from the fact that for kilometres the high-wattage halogen street-lights remain on during most of the day & ludicrously get extinguished as the night begins to fall.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
IIPM Alliances
Teleshopping cuts a sorry ‘figure’!
“If you want it, measure it. If you can’t measure it, forget it”
Adding content to connectivity!
Dreams passed over
To the Highlands of Heaven!
IIPM : EDITORIAL & RESEARCH
IIPM going global
On "IIPM - Arindam Chaudhuri - Planman"
IIPM Press Release :- It’s all about value
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The dry, dry sahara!

IIPM BUSINESS & ECONOMY

After the acrimony that reverberated in the media throughout 2006-07, Naresh Goyal raised many eyebrows when he accepted Sahara’s hand in marriage yet again! Surely, only a few could see it coming, after the unceremonious break-up & bitter legal proceedings following an equally hasty affair – one that finally forced Naresh to accept the cursed ring, and an expensive one at that!

As Surbhi Chawla, Aviation Analyst, Angel Trade reveals exclusively to B&E, “Yes, it is a more of a compromise... the overall competitive environment hasn’t improved since last one year when the deal was first announced.” Certainly, Jet seems to have understood that instead of paying Rs.5 billion for nothing, they could shell out (a lot) more and get at least the limited brand equity, some parking bays & the biggest loss-making domestic airline in India. Binit Somaia, Regional Director, Centre for Asia-Pacific Aviation (CAPA), spoke to B&E, “If one was to start with a clean sheet today, it is unlikely that Jet Airways would be interested in acquiring Air Sahara... Given the history of last year, the alternative to this latest deal could possibly have been even more costly. But Air Sahara is making signifi cant losses, likely the highest in India...”

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative