It takes top technology… drawing board

IIPM BEST MBA INSTITUTE

Brand : Mahindra Renault
Headline : It takes top technology… drawing board.
Baseline : NA
Agency : Saatchi & Saatchi

4Ps Take : If you have seen the Keanu Reeves flick Matrix, then the communiqué of this ad is not that tough to understand. It’s quite simple actually! The ad tells you about Mahindra- Renault’s research and development programmes that is all set to address the futuristic requirements of consumers. The clinching benefit to the brand is the creation of a consumer friendly vehicle, and the USP is the solid technology offered by the company that has the worldclass Renault tag attached to it. Effective and informative. So are you ready to be fully-loaded and behind the wheels?

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative