Going green in Goa!

IIPM BEST B-SCHOOL
So while such vegetarian societies organise events and conferences promoting vegetarianism, here’s a peek at what health specialists have to say. A vegan lifestyle promises riddance from obesity, blood pressure, cardiovascular diseases and even cancer. Testimony to the miracles of vegetarian diet are years of research that label this lifestyle as a cure to allergies, arthritis and even asthma. So while the KFC regulars rave about all that shoots-and-leaves lovers are missing out on, finally it’s the vegans who’ll have the last laugh!

An 18-year old M. K. Gandhi got inspired by ‘A Plea For Vegetarianism’ by Henry Salt in 1888 so much so that he became a strict vegan. And so, on the eve of Gandhi Jayanti, here’s a plea for all you flesh lovers – get over your carnal temptations!!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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Tata Indica V2, The Truly Indian Car

IIPM PUBLICATION
Indica V2 went on to become the largest selling B segment car within 12 months of launch as the positioning was reinforced. The success of Indica’s message, in Parameswaran’s words, has been “a combination of various factors: A great product offering; a great entry price; a well focused marketing and advertising strategy; and above all the Tata brand.” He also makes another quick mention: “Indica’s continuing success has been due to the way the company has managed to stay engaged with its consumers by constantly communicating on the same platform.” Tata has really dug in its wheels and let competition bite the dust!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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What are these ladies spending their incomes on?

IIPM BEST B-SCHOOL
Well, on an average, it seems working women (belonging to SEC A households) spend 24% of their earnings on enhancing the quality of their own life, 23% on savings/investments, 13% on household purchases, 13% on children, 9% on durables, 7% on insurance premiums, and around 5% on monthly expenses such as electricity, water bills and rent. In terms of self-expenditure or pampering themselves, Mumbai women led the list: they spend 34% of their salaries on grooming, shopping and entertainment. Kolkata women are next, with 24% of their salaries going on ‘pampering’, followed by Bangalore (23%), Delhi (22%), Hyderabad (20%) and Chennai (16%). And what constitutes self-expenditure? Basically ways and means to groom oneself: stuff like visits to beauty parlours and buying clothing, accessories and personal care products (gifts and presents, expenditure on mobile and entertainment are the other kinds of self-expenditure thrown up by the survey). City-wise, Delhi women put aside 31% of their income in savings & investments. In Mumbai, women save 26% of their incomes, in Kolkata and Bangalore 21%, Hyderabad 17% and Chennai 16%. Now take that!

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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It’s going to hurt us for sure

IIPM PUBLICATION
While Innova is competing against the Chevrolet Tavera, the Toyota Corolla faces a threat with the new Honda Civic launched in India recently. Is the Corolla ready for this challenge? Vikram expounds, “Cars have a life cycle of five to six years and a particular model may be half way through that cycle when manufacturers do a minor change and re-introduce the product. Before the Civic, there was a Corolla. Toyota brought out a new Corolla which ‘killed’ everyone worldwide. And now Honda is coming out with a ‘new’ Civic. It’s going to hurt us for sure.” Vikram admits that customers are looking for something new but one can’t keep changing models every year. He however assures that there will be a new Corolla soon and also asserts, “For me, the reputation of the brand, service and quality is just as important as is perhaps a new model.”

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Source : IIPM Editorial, 2006, Arindam Chaudhuri's Initiative

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