Is it going to be Chak De for hockey?

Is Chak De going to revive fortunes of India’s national sport? No, that’s not cricket – but hockey!!! The buzz is that since the Shah Rukh Khanstarrer opened at theatres across India on Friday, August 10, the fortunes of hockey – more so, women’s hockey – may be lifted sky high! (Chak De, incidentally, is directed by Shimit Amin, who made the Nana Patekar-starrer Ab Tak Chhappan.) The Women’s Hockey Federation is hoping that the game gets a muchneeded makeover, now that celluloid gloss is taking it to town. Chak De is about a hockey coach – played by a rather brooding SRK, complete with a stubble et al – who wants to shape up the women’s team so as to win the World Cup. His team arrives in Australia to play for the women’s World Cup and that is when their struggle begins for dignity and self respect. So do they lift the World Cup? You bet, they do! Produced by Yash Chopra (under the banner of Yash Raj Films), the film has been shot at several locations in Australia, including Melbourne, Sydney and Brisbane. A lot of patriotism, a lot of feel-good factor – and a lot of Chak De India!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Rahul will now be Gillette’s poster boy

The Wall – our very own Rahul Dravid – is the new face of Gillette (part of the Procter & Gamble Company). Dravid, it was felt by P&G exemplifies excellence in his field and also represents the brand values of Gillette in terms of excellence in men’s grooming. So he joins an elite club, comprising the crème-dela- crème from global sports like Roger Federer, Thierry Henry & Tiger Woods. He will be integrated into the Gillette Winner brand programmes in India and will be leveraged through multi-faceted marketing initiatives, including print and broadcast advertising, consumer promotions, point of sale materials, online support and public relations, in support of Gillette’s premium shaving products. The Gillette Winners programme is an exciting new platform that builds on Gillette’s rich history in the world of sports and epitomises these sportspersons commitment to ‘be your best today.’ Rahul Dravid now becomes the fourth sport icon to join this exclusive Gillette Winners league. “I am extremely honoured to be chosen as Gillette Winner and being amongst the great global sporting icons of Gillette Winners programme. In cricket, having confidence is essential, and a critical element of confidence is looking and feeling good. I believe an effort to be the best today with well groomed looks, right attitude and happy state of mind reflects on your performances,” said the flamboyant captain of the Indian cricket team. We wish Dravid all the best on his new appointment!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Time for Timex to look for more space

Timex is looking to keep up with the times. The company plans to go on a major retail expansion – and will take the number of ‘Time factory stores’ (following the franchise model) – its branded outlets – from 44 to 100 by the end of the year. For it, the company plans to invest a whopping Rs.11 crores. With hundreds of styles among its fashion, sports, outdoor and youth lines, Timex is the largest selling watch brand in America and has sold more than one billion watches worldwide. In addition to its flagship Timex brand, the Timex Group also manufactures, markets and distributes internationally several other owned/licensee brands like Guess, FCUK, Opex Paris, Nautica, Timberland, and the luxury major Versace. In India, for instance, Timex sells international brands like Nautica and Opex, and has a strategic tie-up with Pierre Cardin.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative