ET Now

It’s time it’s now... et now: With the backing of the largest read business daily in India – The Economic Times, Bennett, Coleman & Co. went a step ahead and launched the much-awaited ET Now in the country in June 2009. The channel took no time in making a space for itself in the already crowded business news channel arena. It’s only been a few months that this broadcaster has hit the idiot box but it is already giving a tough fight to players like CNBC TV 18, NDTV Profit, Bloomberg-UTV, et al. But will it be able to repeat the success of The Economic Times on the idiot box? 2010 will surely have a better answer to that.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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SBI has introduced a new facility in mobile banking

IIPM makes record 10,000 placements in five years

Even the public sector behemoth SBI is not far behind when it comes to offer mobile banking. Lately, SBI has introduced a new facility in mobile banking wherein central government employees receiving payments through SBI will receive the details of their transactions through mobile phones.

So, while HDFC and SBI are banking on Eko, banks like Dena Bank, Andhra Pradesh Grameena Vikas Bank, Punjab National Bank, Axis Bank, Punjab and Sind Bank, Oriental Bank of Commerce, United Bank of India, et al are banking on A Little World’s (another technology provider) “ZERO” platform to reach to the customers.

Increasing competition has even prompted telecom service providers to move ahead of telecommunication services. In fact, now they are aiming at partnering with banks to provide mobile banking services to bank customers. Bharti Airtel, for instance, has entered into agreements with ICICI, HDFC, SBI, and VISA to offer mobile money transfer (MMT), postpaid bill payment, and prepaid recharge services in addition to ticketing services for air, rail, and movies. Likewise, Reliance allows ICICI Bank account holders with Reliance handsets (even on low-end handsets of Rs.1,000, with or without Internet connectivity) to make intrabank money transfers. Apart from this, it has also tied up with HDFC to offer Reliance mPay, a virtual credit card.

No doubt, mobile banking happens to be the buzz word with every single banker in India at present, but whether it will emerge as a clear successor of e-banking will depend on how customers across the country accept and acclimatise to this new banking channel. “Increasing mobile penetration cannot be the only indicator that mobile banking will slowly and steadily increase acceptance. However, factors like technological advancement in terms of software applications and service offerings, user-friendly products and services, security concerns, and last but not least, regulatory norms will play a pivotal role in the growth of mobile banking in any country,” states Rajan.

But who knows, with banks looking adamant on developing a more user friendly interface for their customers, mobile might soon become a popular tool for conducting financial transactions. And Pathak, who is today furiously clicking the keyboard of his laptop for transferring funds from his one account to another, might tomorrow be happily doing it through his cell phone!

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education

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The child insurance market is highly under-penetrated

Pradeep Pandey,
Director (Branding & Comm.), AEGON Religare


4Ps B&M: What has been the impact of “Star Child” ad campagin?
PP: Our objective was to release a clutter-breaking communication capturing the emotions and aspirations of middle class Indian parents. We have received a tremendous response towards the Star Child campaign. People across age groups have liked the commercial, given the unique style of execution where an 18-month-old child performs expert moves such as an ace footballer and a guitarist.

4Ps B&M: How do you see the market of child insurance?
PP: The child insurance market is highly under-penetrated, as is the case with life insurance. Every parent wants to build a secure future for their children. This require savings and or investments towards children’s career, education or marriage. AEGON Religare Star Child Plan helps the parent save systematically for their kid. A unique feature in our Child Plan is that in the case of the death of the parent, the child will get the sum assured immediately and all the future premiums will be paid by the insurer. At the end of the policy term, the child will get the fund value as well. The parent also gets the added benefit of tax saving for as long as they pay the premiums.

4Ps B&M: How are you marketing the child insurance policies? Any special strategy that you adapt for the same?
PP: Our spends for the current Star Child campaign was Rs.8 crore across TV, Print, OOH and Digital medium. TV is the lead medium for us followed by OOH. We will release a complete social media strategy for the child insurance category, among other categories, shortly.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

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Playing with the audience?

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Viacom 18’s Nickelodean is gearing up for it’s worldwide event, ‘Let’s Just Play’. The event promotes the importance of active play and outdoor activities in the life of kids. It aims to establish that apart from indoor activities like video games and TV, ‘Active Play’ too is a cool and fashionable thing to do. The idea is to connect with their target audience (kids) at a stronger level. Nestle Milkybar has joined Nick in spreading this awareness message. Hey, but isn’t it like encouraging your audience to spend less time infront of TV? Nina Elavia Jaipuria, General Manager and Senior Vice President, Nick India believes otherwise. “Nick has always been a responsible broadcaster and we strive to go beyond just entertainment. Nick is deeply concerned about the issue of lack of play in the lives of kids and is pulling out all the stops to inspire as many kids and parents as possible.”

Pallavi Srivastava

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

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LALU BAN GAYA GENTLEMAN

Lalu Prasad Yadav, President, RJD

At a time when ‘Hum Do Hamare Do’ has almost become the national anthem, Lalu Yadav, father of nine, has made himself a top selling political brand – with a national awareness (by playing to the gallery) and great performance (of turning around Indian Railways) across categories (of voters, we mean!).

While for a large part of the so-called ‘intelligentsia’, Lalu’s perceptual transformation came post the turnaround of Indian Railways, for the masses, Lalu’s charisma is not new. They’ve been laughing for years at his Hema Malini jokes, rustic posturing and deliberately cultivated joker-like image, and loving every moment of it. Agrees political commentator, Paranjoy Guha Thakurta, “He’s the most astute, media-savvy politician. He’s used the amazingly device of smiling at the people who are laughing at him to emerge as a loved and popular celebtrity.”

Despite his questionable tenure as Bihar’s unquestionable CM and bossman during the 90s, sordid tales about his involvement in the Rs.1,950 crore fodder scam and allegations of nepotism when he propped up wife Rabri as Bihar’s CM, Lalu is one regional politician who has acquired national (even global) stature. Today, he spends his free time addressing hundreds of students from Harvard & Wharton, and has invitations from 8 Ivy League schools for lectures. All this even as rural India continues to sell ‘Lalu’ branded mangoes, firecrackers, dolls, rakhis, chocolates, fodder & even cosmetics! Now how’s that for brand appeal?

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
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