ARINDAM PAUL DIRECTOR, GIDF

INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

ARINDAM PAUL DIRECTOR, GIDF

How has your organisation been instrumental in bringing changes at the grass root?
The Aurobindo Chaudhuri Memorial Great Indian Dream Foundation (AMC-GIDF) is supporting developmental initiatives in more than 2,000 villages spread across India benefiting an estimated 1.5 million people. We are currently supporting 534 primary schools, 6 residential schools and 140 Baalwadis apart from running the learning centres. In rural India our initiatives also include building check water dams, working in areas of diversification of alternative livelihoods, specially with the women Self Help Groups. In the health sector, our initiatives include RCH Programmes, Mobile Outreach Programmes, HIV/AIDS Programmes, et al. We today cover 2,000 villages, but we have to reach up to 6 lakh villages. The task is daunting but GIDF will definitely see the light of the day.

How can social sector bear fruits in the long run?
Having worked for UNICEF, GAIL, NACO and similar organisations, we have realised that we need the civil society to change its attitude towards NGOs. We are helping the government on our own to bring in radical changes in the society. But change can never be sustained until all stakeholders are equally involved.

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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ET Now

It’s time it’s now... et now: With the backing of the largest read business daily in India – The Economic Times, Bennett, Coleman & Co. went a step ahead and launched the much-awaited ET Now in the country in June 2009. The channel took no time in making a space for itself in the already crowded business news channel arena. It’s only been a few months that this broadcaster has hit the idiot box but it is already giving a tough fight to players like CNBC TV 18, NDTV Profit, Bloomberg-UTV, et al. But will it be able to repeat the success of The Economic Times on the idiot box? 2010 will surely have a better answer to that.

Pawan Chabra

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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SBI has introduced a new facility in mobile banking

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Even the public sector behemoth SBI is not far behind when it comes to offer mobile banking. Lately, SBI has introduced a new facility in mobile banking wherein central government employees receiving payments through SBI will receive the details of their transactions through mobile phones.

So, while HDFC and SBI are banking on Eko, banks like Dena Bank, Andhra Pradesh Grameena Vikas Bank, Punjab National Bank, Axis Bank, Punjab and Sind Bank, Oriental Bank of Commerce, United Bank of India, et al are banking on A Little World’s (another technology provider) “ZERO” platform to reach to the customers.

Increasing competition has even prompted telecom service providers to move ahead of telecommunication services. In fact, now they are aiming at partnering with banks to provide mobile banking services to bank customers. Bharti Airtel, for instance, has entered into agreements with ICICI, HDFC, SBI, and VISA to offer mobile money transfer (MMT), postpaid bill payment, and prepaid recharge services in addition to ticketing services for air, rail, and movies. Likewise, Reliance allows ICICI Bank account holders with Reliance handsets (even on low-end handsets of Rs.1,000, with or without Internet connectivity) to make intrabank money transfers. Apart from this, it has also tied up with HDFC to offer Reliance mPay, a virtual credit card.

No doubt, mobile banking happens to be the buzz word with every single banker in India at present, but whether it will emerge as a clear successor of e-banking will depend on how customers across the country accept and acclimatise to this new banking channel. “Increasing mobile penetration cannot be the only indicator that mobile banking will slowly and steadily increase acceptance. However, factors like technological advancement in terms of software applications and service offerings, user-friendly products and services, security concerns, and last but not least, regulatory norms will play a pivotal role in the growth of mobile banking in any country,” states Rajan.

But who knows, with banks looking adamant on developing a more user friendly interface for their customers, mobile might soon become a popular tool for conducting financial transactions. And Pathak, who is today furiously clicking the keyboard of his laptop for transferring funds from his one account to another, might tomorrow be happily doing it through his cell phone!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM enters into media education

TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

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The child insurance market is highly under-penetrated

Pradeep Pandey,
Director (Branding & Comm.), AEGON Religare


4Ps B&M: What has been the impact of “Star Child” ad campagin?
PP: Our objective was to release a clutter-breaking communication capturing the emotions and aspirations of middle class Indian parents. We have received a tremendous response towards the Star Child campaign. People across age groups have liked the commercial, given the unique style of execution where an 18-month-old child performs expert moves such as an ace footballer and a guitarist.

4Ps B&M: How do you see the market of child insurance?
PP: The child insurance market is highly under-penetrated, as is the case with life insurance. Every parent wants to build a secure future for their children. This require savings and or investments towards children’s career, education or marriage. AEGON Religare Star Child Plan helps the parent save systematically for their kid. A unique feature in our Child Plan is that in the case of the death of the parent, the child will get the sum assured immediately and all the future premiums will be paid by the insurer. At the end of the policy term, the child will get the fund value as well. The parent also gets the added benefit of tax saving for as long as they pay the premiums.

4Ps B&M: How are you marketing the child insurance policies? Any special strategy that you adapt for the same?
PP: Our spends for the current Star Child campaign was Rs.8 crore across TV, Print, OOH and Digital medium. TV is the lead medium for us followed by OOH. We will release a complete social media strategy for the child insurance category, among other categories, shortly.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

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