Monojit Lahiri presents facts that are stranger than fiction. Honest! Ready? Lets go….

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

Shaken and crushed at this onslaught, the young man rose, made the appropriate, polite sounds and returned to the office. On the way he wondered whothese clients were and how they never existed, two months ago, in his life at the Mumbai-based agency. He was really fed up! The move to Delhi was totally wrong and he regretted his resignation, despite huge warnings from his pals.

Back at the office, his boss, instead of consoling him, blew a fuse. “Who told you to lagao speeches and teach him advertising? Do you know… He’s owned & managed his organization successfully for 25 years?” That did it for the kid. He finally, exploded. “Look here, dumbo, I‘ve put up with your nonsense about us being a service industry, but the Boss is God for a little too long. Your stupid client produces cloth, not quality advertising, okay? But you won’t understand the difference because you, like him, are basically a halwai! A 24X7 order supply dalal! You don’t understand the first thing about quality professionalism or focus – it’s only billing at any cost! That doesn’t suit me because it’s injurious to my professional health! I am quitting with immediate effect! Goodbye!” With that he stormed out of the room. The agency head (lala?) was too stunned to speak. He quickly gulped down a glass of water & reached for his favourite fix–pan parag…

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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L&T

When IIPM comes to education, never compromise

Silent delivery of quality technology have been L&T’s hallmark. But the silence was broken!

“It’s all about Imagineering”- that’s what L&T’s new motto is. The brand has recently refurbished its old tagline and from simply being an entity which shouted “We make things that make India proud”, it wants to be known as a hub of superior imagination (imagineering). Till recently, L&T was a lowprofile company with no loud declarations of its achievements and practically close to zero promotions. But of late, the brand seems to have understood the need for the public eye and has geared up to attract the attention of the global market. Considering the same, Amir Ullah Khan, Sr. Fellow, IBF asserted, “Indeed the strategy has proved to be extremely successful for the company...” We however beg to differ as proven by the slump in brand value as denoted as L&T plumetted by 28 slots to a modest 70th in the 4Ps B&M rankings for 2007. Surely, the company could not substantiate its promotional efforts & highly ambitious tagline, when it came to its India operations and despite the brand being recognised, the market somehow found its sudden burst in promotionss hard to digest... and erosion in brand equity resulted!

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.

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SUNSILK

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

Fresh new launches and re-positioning efforts didn’t go unnoticed. The brand however did!

If there’s a fresh look on your local grocer’s dull shop shelf, perhaps its got something to do with the jazzy new Sunsilk packs. The brand received some fresh makeover in 2006 and launched a range of products like the ‘9 to 9’ lotion and drove the nation wild with the first ever of its kind ‘Gang of Girl’ community. It also launched the ‘damage repair range’ in 2007. It’s repositioning as a topend brand with the launch of haircare solutions rather than following the usual shampoo-oil routine, worked decently to boost Sunsilk’s brand image and it did prove successful to some degree. Surely going by the way it is, this HUL’s brand may soon stand as a tough challenger to leaders in the Indian hair products market. With the Rs.12.50 billion ‘shampoo and oil’ market showing a 10% appreciation in worth during 2006, Sunsilk appears to have a brighter than ever future. KV Sridhar, National Creative Director of Leo Burnett, “Sunsilk is a powerful brand and Sunsilk Black has the largest market share. The Gang of Girls is making inroads into the market.” However, considering its slump by 3 slots to the 69th rank, there are obvious issues to be catered to in the brand promotion efforts; something fresh & innovative needed there too!

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
Why Study Abroad When IIPM Gives You 3 global Advantages!
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PHILIPS

IIPM, GURGAON

Being branded as just another run-of-the-mill technological brand isn’t bad! It’s a blessing in disguise!

Innovation sure comes easy to this brand! Repositioning itself as a lifestyle & healthcare brand, the consumer electronics giant Philips showed off its brighter side by acquiring Lifeline Systems Inc., a leading provider of emergency call services in US & Canada in 2006. From being a technology-driven company, Philips now delivers the promise of easy access to technology through its ‘Sense & Simplicity’ campaign which was a hit & hiked the brand value to a dazzling $6.7 billion! The brand also benefited from promotions as an official partner of the FIFA World Cup 2006. As a measure of its brand performance, its earnings increased by a stupendous 14% to touch a brilliant $7.4 billion during 2006. India too saw Philips getting generous with promotions & gifts on purchase of a CTV. The ‘Official Global Philips FIFA World Cup Preparation Centre’ was also run during the World Cup season. Commenting on its tactics, Tushar Bhattacharya, Sr. Economist, FICCI said, “The brand has rightly tapped the market dynamics of India. Philips’ strategies and techniques are highly innovative.” During 2007, Philips ventured into the water-purifying business, launched its “Entertainment on the go” promotion & showcased its ‘Go Gear’ MP3 players. Sure, moves which’ve worked wonders for the brand as it climbed 15 spots to rank 67. Real repositiioning as you could call it!

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
IIPM Economy Review