Playing with the audience?

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

Viacom 18’s Nickelodean is gearing up for it’s worldwide event, ‘Let’s Just Play’. The event promotes the importance of active play and outdoor activities in the life of kids. It aims to establish that apart from indoor activities like video games and TV, ‘Active Play’ too is a cool and fashionable thing to do. The idea is to connect with their target audience (kids) at a stronger level. Nestle Milkybar has joined Nick in spreading this awareness message. Hey, but isn’t it like encouraging your audience to spend less time infront of TV? Nina Elavia Jaipuria, General Manager and Senior Vice President, Nick India believes otherwise. “Nick has always been a responsible broadcaster and we strive to go beyond just entertainment. Nick is deeply concerned about the issue of lack of play in the lives of kids and is pulling out all the stops to inspire as many kids and parents as possible.”

Pallavi Srivastava

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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