IIPM business magazine and section Economy: May 2010

Thursday, May 27, 2010

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

Viacom 18’s Nickelodean is gearing up for it’s worldwide event, ‘Let’s Just Play’. The event promotes the importance of active play and outdoor activities in the life of kids. It aims to establish that apart from indoor activities like video games and TV, ‘Active Play’ too is a cool and fashionable thing to do. The idea is to connect with their target audience (kids) at a stronger level. Nestle Milkybar has joined Nick in spreading this awareness message. Hey, but isn’t it like encouraging your audience to spend less time infront of TV? Nina Elavia Jaipuria, General Manager and Senior Vice President, Nick India believes otherwise. “Nick has always been a responsible broadcaster and we strive to go beyond just entertainment. Nick is deeply concerned about the issue of lack of play in the lives of kids and is pulling out all the stops to inspire as many kids and parents as possible.”

Pallavi Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Friday, May 07, 2010

LALU BAN GAYA GENTLEMAN

Lalu Prasad Yadav, President, RJD

At a time when ‘Hum Do Hamare Do’ has almost become the national anthem, Lalu Yadav, father of nine, has made himself a top selling political brand – with a national awareness (by playing to the gallery) and great performance (of turning around Indian Railways) across categories (of voters, we mean!).

While for a large part of the so-called ‘intelligentsia’, Lalu’s perceptual transformation came post the turnaround of Indian Railways, for the masses, Lalu’s charisma is not new. They’ve been laughing for years at his Hema Malini jokes, rustic posturing and deliberately cultivated joker-like image, and loving every moment of it. Agrees political commentator, Paranjoy Guha Thakurta, “He’s the most astute, media-savvy politician. He’s used the amazingly device of smiling at the people who are laughing at him to emerge as a loved and popular celebtrity.”

Despite his questionable tenure as Bihar’s unquestionable CM and bossman during the 90s, sordid tales about his involvement in the Rs.1,950 crore fodder scam and allegations of nepotism when he propped up wife Rabri as Bihar’s CM, Lalu is one regional politician who has acquired national (even global) stature. Today, he spends his free time addressing hundreds of students from Harvard & Wharton, and has invitations from 8 Ivy League schools for lectures. All this even as rural India continues to sell ‘Lalu’ branded mangoes, firecrackers, dolls, rakhis, chocolates, fodder & even cosmetics! Now how’s that for brand appeal?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.