Light at the end of the tunnel...

IIPM Prof Arindam Chaudhuri on Our Parliament and Parliamentarians' Work

A TSI expose on the plight of families of security personnel killed by Maoists in Orissa has shaken the administration out of its stupor but much more still remains to be done, reports Dhrutikam Mohanty

Jayakrishna Bardhan couldn't believe his eyes. Over the last couple of months, he had run from pillar to post to claim his brave son's dues but to no avail. But now a team of police officials had arrived to hand over to his daughter-in-law what had eluded him for so long. That apart, the proud father of Ajit Bardhan, an Orissa police sub-inspector who was killed by Maoists, was seeing the power of the media at work. Just two days earlier, The Sunday Indian had published a cover story on the official apathy faced by families of martyrs in Orissa.

The report had thrown light on how the dependents of police personnel killed in Maoist attacks were struggling to get their legitimate benefits from the government. 'I couldn't imagine that the impact of the TSI coverage would be so instantaneous. The police department has taken no time to release the pending dues of my son,' says Bardhan. He also expresses deep gratitude to TSI for organising a press conference at the Press Club of India in Delhi, where he got an opportunity to draw the attention of the national media to their woes.

'Darkness at Noon': this was the headline of our cover story in the April 19 issue, which had revealed the despair of victims of Naxal violence in Orissa and exposed the negligence of the government machinery in the matter of redressing the problems of the families of martyrs. But stray rays of sunshine are now breaking through the gloom. The piece of paper that Bardhan's daughter-in-law Rosalin received from a special messenger of the police department was a cheque of Rs 10 lakh. This was late Ajit Bardhan's insurance payout, which was handed over to the nominee nine months after his death.

Though Jayakrishna and his younger son Ranjit have been to the Rourkela SP's Office and IG Administration's office on several occasions to pursue the release of the dues nothing had been done. It was only after their despair was highlighted in media that the police department turned proactive. Along with the insurance benefit, department also disbursed Rs 1 lakh and Rs 70,000 towards Ajit Bardhan's unutilised leave and salary arrears.

Masse Madkami, wife of Ganga Madkami, a Special Operation Group (SOG) jawan who lost his life in a landmine blast two years ago, now feels confident that she would be able to bear the burden of the family as its sole bread-earner. Today, she can at least take the responsibility of her eight-year-old son Sunadhar and Ganga's ageing parents. We had found Masse in a state of hopelessness and scepticism when we met her in the tribal village of Udupa, nearly 25 km from the Malkangari, just a month ago. At that time she told us that she ran from one office to another for her dues after her husband's demise. She finally received Rs 4 lakh as compensation and Rs 10 lakh as life insurance. She had to travel to the capital city of Bhubaneswar, which is about 700 kilometers, every month to collect the family pension. Masse was eagerly waiting for the promised job and land. So, what actually brought about a sudden change in her attitude towards life? Says Masse, 'I am now employed in the office of the Superintendent of Police under the rehabilitation scheme as promised by the government. On May 19, 2010, I joined a Class IV post. I am really thankful to TSI as all this happened after my plight was highlighted by the magazine.'

The government of Orissa has also given a job to Manini Devata, widow of SOG jawan Kanhu Charan Devata, who was killed in a landmine blast on July 16, 2008, at MV126 village of Malkangiri. Manini is a graduate and was expecting a job under the government's rehabilitation scheme. However, her application took two years to draw the attention of the babus and she eventually got an appointment in the office of the Superintendent of Police, Koraput. From May 19, 2010, Manini is working as a junior clerk there.

Manini's mother Sanyukta Tripathy says: 'The news published in TSI was subsequently broadcast on TV channels. That made a great impact and the state government immediately swung into action.' According to home department sources, in the past month the state government has provided jobs to five dependents of police personnel killed in Naxal attacks.

Lady constable Pratima Rout, one of the survivors of Nayagarh armoury loot, had been severely ill-treated, cheated and mentally tortured by her own department. But now she can breathe a little easy given the confidence-building measures adopted by her department.

Pratima was on duty on that dark night of 2008, when 300 to 400 Maoist cadres barged into Nayagarh police post, firing indiscriminately. Pratima was shot four times before she fell unconscious. Though her wounds had not completely healed, the police department stopped spending on her treatment. The doctor treating her didn't take proper care of her and discharged her even though she had not recovered completely from her wounds. To make matters worse, she continued to receive notices from the office to join back despite everyone being aware of her situation. Though the state government had declared compensation to all injured police persons, Pratima has not received a single penny so far. 'TSI not only highlighted my misery but also gave me the chance to share my sufferings with the national media in Delhi. As a result, I got quick response from my department. The Nayagarh SP personally met me and gave me a patient hearing. He promised to provide me with all possible benefits from the department. Recently a special medical board examined my disabilities. I hope the report of this medical board will help me to get legitimate compensation from the government,' says Pratima, when asked what steps the state government had taken to provide succour to her.

However, the story of Prabhati Mishra, wife of late reserve inspector Sarat Chandra Mishra is quite different. Forget about the promises of land or job, she has yet to receive her husband's gratuity and family pension. She says, 'It seems the home department has no respect for the media. I came to know that some martyrs' families have been given jobs, then why not me? Is my husband's sacrifice lesser than that of the others? I have met the home secretary several times but nothing has been done.'

No doubt the state government and the police department are currently in action mode but the steaps that it has taken are still well short of being satisfactory. 'In neighbouring Andhra Pradesh, a martyr's family gets everything cleared within a month while here in our state it takes years,' says Prabhati.

Jayakrishna Bardhan also nurtures a grouse. He says, 'Though we have received money from the police department we have not been properly informed. It is amazing but true: so far we have not received any official letter regarding the compensation and benefits. We don't know why the department wants to keep us in the dark.' Along with the Bardhans, many other martyrs' families have not received their GIC, CPF and Special Pensions, which are their legitimate dues. Similarly, the government has also failed to keep its promise to allot a piece of land to every martyr's family.

While a senior police officer has confirmed that the administrative activism shown by the department is a reponse to media reports, principal secretary, home department, Mr A.P. Padhy is not ready to accept this. Talking to TSI, he clarifies, 'Our department was working for the last couple of months to provide employment to martyrs' dependents under the rehabilitation scheme. When that process was completed we sent them appointment letters. The process is still on and all the beneficiaries will get government job as per the rules. Some complications had arisen in the process of fixing of special pension and this will be sorted out very soon. Allotment of land to martyrs' families is not within our purview and is handled by revenue department. The state government has empowered district collectors to allot land to martyrs. Moreover, we don't want to react to the allegations that have been levelled by the families of martyrs as we have tremendous respect for them.'

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Dance in the hearts...

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Guru Syed Pasha leads an exceptionally talented dancing troupe of persons with disability at Ability Unlimited Foundation. K Raghav Sharma relates the overwhelming experience

Ten years back Vijay Kumar was a troubled parent. A resident of Jhilmil colony in Delhi, he was anxious about the future of his child Gulshan Kumar. With his crippled legs, Gulshan struggled to walk. But fate took him to Guru Syed Salauddin Pasha and the course of his life was changed forever. He asked Gulshan to join his Ability Unlimited Foundation (AUF), which works for the empowerment of talented children with disability. Gulshan's father Vijay was not convinced at first, but an offer of Rs 500 as scholarship and the dream of a prosperous future made him agree. Today, ten years since that rendezvous, Gulshan is no more thwarted by his handicap. He is currently pursuing his 12th standard education and is also earning a decent income as an artist.

Guru Syed Salauddin Pasha has thus brought hope and happiness to hundreds of differently-abled children with his unique and unparalleled concept called 'Dance on Wheels and Crutches'. For the last 25 years, many like Gulshan have secured a self-reliant and dignified life for themselves at the Delhi-based AUF. Guruji's flat in Patparganj is fully dedicated to the physically and mentally challenged, despite space constraints.

Wheels are a major part of the 'Bharatanatyam's on Wheels' show that is the result of five years of hard work put in by these children. An unprecedented piece of work in the history of natya, it is specially choreographed for the disabled. Combining the elements of Bharatanatyam, martial arts, Sufi dance, Bhagavad Geeta, yoga and many other arts, it is a sheer treat to watch.

Pasha works with artists whose conditions range from polio, dyslexia, cerebral palsy, autism and other mental, visual and hearing difficulties. On can easily imagine it to be tremendously taxing on one's stamina and patience.

In his journey, Pasha has known challenges that an ordinary mortal would have found difficult to withstand. 'As a guru of the disabled, you should not lose patience. These pains are part of the process and I need to face it anyway. To be frank, I have learnt the significance of patience and peace from these people only,' Pasha said.

Guruji Pasha was fond of dance and other arts since his childhood. 'Being a Muslim, it was not easy for me to practice Ramayana, Bhagavad Geeta, etc.' he recalls. 'In my childhood I had to face threats and beatings from my community because I was studying these art forms which were essentially Hindu. Around that time, one guru refused to teach me on the same grounds ' me being a Muslim. At Navasandhi Nritya too, they said, 'we can't teach nritya to a Muslim; it is purely meant for Brahmin people.'' Pasha hails from Anekallu, a village near Bangalore, and is now a professionally trained actor, Bharatanatyam and Kathak dancer, a graduate in choreography and inventor of Therapeutic Theatre for persons with disabilities. He has worked as an International Scholar at Cornell University, and special pedagogic dance theatre director at many schools in Finland and at Sutra Dance Theatre ' Malaysia, USA and UK. He is also a National Award winner. 'For the past 10 years, I have been working in Delhi with differently-abled children and at present over 150 children avail of dance therapy in our Foundation. Though most girls here are deaf and dumb, you don't see a shadow of sadness on their faces. The feeling of loneliness or alienation has vanished,' Pasha said proudly.

Nishisth is a proud member of AUF. He has visited foreign countries and performed in many AUF productions including Natya on Wheels. 'I feel proud to be the member of this foundation. Guruji has taught us what life is and how to face it. I have learnt Bharatanatyam and various kinds of dances from Guruji. He is everything for us,' he says. Ashiq Ali, Kumar Manish, Harbir, Sonu Gupta, Ishrath, Priya Sharma, Karuna, Alka, Ajay Kumar are some other students presently learning and performing dance here. They were part of the show recently held in Noida, UP.

The foundation receives a number of e-mails and letters from parents of differently-abled children from various parts of India to treat their children and engage them with the foundation. With limited space, however, it's been a tough task for Pasha. 'Sometimes children directly come here and join us. Sometimes we do workshops, events and visit slums where we find variety of differently-abled children with multi-talents. So, we have given them a platform to prove themselves. People in Jhilmil Colony celebrate when they see Gulshan Kumar's performance on the television. After performing in America and UK, his confidence level is now sky high. At the end of the day, we see satisfaction in these children, which is important', says Pasha.

Guruji Pasha has urged the government several times to use 3 per cent reservation for disabled consistently. The 1995 Disability Act says that there should be equal opportunity for every disabled person, but sheer negligent attitude of the government compelled the foundation to hire legal help to allow them to draw attention to the apathy demonstrated by various government departments. 'I have written many letters to Cultural Department and even to the Sangeet Natak Academy, but never received a reply from them. It shows that they are unaware and not bothered about these children.' Even after passing the Disability Act, there is little done. Pasha acknowledges that the journey in the last 30 years hasn't been easy and, he says, the journey in the future is not going to be easy either. In any case, to this group of determined people, it is not a concern.


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Inspirational piece

The feature "Dead Man Talking" (TSI, May 17-23) by Prashanto Banerji on Randy Pausch, a computer science professor at Carnegie Mellon, his fight against pancreatic cancer in 2006 and in his famous book "The Last Lecture" was very emotive and educative too. The article touches the heart and teaches about how to live life with full jest. However, but Randy’s last lecture is quite stimulating and continues to inspire and educate millions. In fact, Prashanto has aptly paid his tributes by writing words like "Thank you for the Last Lecture Randy-- still clapping for you!." Although time is immortal and the man is mortal but people like Randy become immortal by leaving their fine footprints on the sand of time. Hats off to Prashanto for writing such a motivational piece.

Dilbag Rai

Chandigarh Liberal approach

This refers to Prasoon Majumdar's article “Censure Censor” (TSI, May17-23). It was an eye-opener and imparts right information on Cinematographic Act. I hope that with the passing of this Bill, the Censor Board will be liberal on scenes that have caused controversies before. When the government announced its intention of bringing in a new Cinematograph Act, it was hoped that there would be major changes in the censorship regime and a much more liberal approach to cinema would be the result. But a look at the draft of Bill that the Ministry of Information and Broadcasting has put up on its website and invites comments on it. However, it is pertinent to point here that the Cinematograph Bill is still at a preliminary stage, and will go through several rounds of consultation, both within the ministry and with people outside, before the Bill is introduced. Majumdar has correctly pointed out that it will enable the movie makers to concentrate on particular segment age wise too while creating the film, I still think but the problem of the film still being watched by all age groups irrespective of the certificate granted seems to stay in India for long. The Bill also will deal with piracy seriously. Severe penalties ranging from Rs 5 Lakh to Rs 25 lakh with imprisonment up to three years will be forced on people involved in it. But what measures will be taken to track them is still unknown. All in all, let's be positive about the new Bill and norms issued by the Centre and enjoy the movies with a new liberal approach.

Adyant Singhal

via mail Blessing in disguise

This refers to "Is the CPM on its way to yet another term in West Bengal" by Arindam Chaudhuri (TSI, May 17-23). Over many years, CPM has ruled West Bengal by adopting a calibrated strategies on the psyche of common Bengali man, through a slew of unfulfilled promises. But Chaudhuri's views rightly pointed that it may turn out to be a different story this time around because TMC's split with Congress will help CPM in the next local elections. However, only time will tell who will rule the roost, TMC or CPM.

Pradyut Hande

Mumbai


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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Business Process Outdated! (BPO)

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The prime driver for BPOs in India has always been cost effectiveness, but that differentiating factor is now fading away. Is Indian BPO industry finally headed towards the death bed? by Ashutosh Harbola

Business Process Outdated! Survival of the fittest is a phrase that British polymath philosopher Herbert Spencer first used in 1864 after reading Charles Darwin’s work On the Origin of Species. Simply put, it meant ‘only the fittest organisms will prevail’; and the very definition of ‘fittest’ has also changed with time. Those who understood it did sustain and those who didn’t went into oblivion; be it in the living world or in the corporate terrain. In fact, if the latest signals are anything to go by, then the BPO industry could be one inevitable addition to the extinct list, as its cost advantage fritters away; which means it certainly doesn’t remain the fittest on that count.

A latest Nasscom report would indicate this very speculation as baseless. As per the report, the $50-billion IT-BPO industry is headed for a 13-15 per cent growth in FY2010-11. But the recent survey by Pierre Audoin Consultants (PAC) seems to be a clarion call of sorts, since it is only the latest of a series of reports that indicate how India is moving away from being the epicentre of cheap outsourcing centres and nations like China, Vietnam, et al, are becoming the most preferred spots to serve as offshoring centres. Only, the threat looks more real than it ever did in the past.

While Indian BPOs could complete an assignment at one-tenth of the compensation a few years ago, as compared to their US counterparts, the difference today is marginal. The major contributor to this rising cost has been the wage inflation, which was over 8 per cent in 2009 and is expected to touch a steeper 10.9 per cent by 2011. “With time, India’s price advantage will continue to diminish; hence, it needs to find a niche and continue to reinvent the business models, services and enabling technologies,” cautions Vishal Deep Dhillon, Regional Director – Asia, CSC.

Countries like China, Vietnam and Philippines are emerging as a big threat to India’s dominance in global offshoring industry. Thanks to the low-cost advantage and heavy investments to promote English as a spoken language, China has witnessed a whopping 212 per cent and 170.2 per cent y-o-y increase in signed off shoring contracts (worth $12.69 billion) and executed contracts (worth $7.34 billion) respectively in 2009 when compared with 2008. Not only this, the dragon nation has also added an astonishing 3,287 enterprises and 5,85,000 employees to its outsourcing industry count in 2009. Business Process Outdated! The Filipino BPO industry (with a growth rate of 19 per cent in 2009) is also in a neck-to-neck competition with India. In fact, Philippines has emerged as one of the top destinations (with 15 per cent market share) for outsourcing over the past few years; with revenues growing from $100 million in 2001 to $6.1 billion in 2008. The threat from Vietnam cannot be undermined too. While salaries of BPO workers in Vietnam are the lowest among almost all major offshore destinations (they are 40 per cent lower than India and China, and more than 80 per cent lower than Singapore), tax rates, too, are at par with other emerging markets. For instance, outsourcing software development work to a Vietnamese firm can cost a company up to 50 per cent less than what it would have cost it had it outsourced the work to India.

Historically, large talent pool has been one of India’s major strengths, but if one goes by a latest ASOCIO-KPMG report, employability of Indian graduates at present is considered to be really low, with EIU rating India as 2 on a scale of 5 on quality of labour force. This has made multinationals hesitant in outsourcing their work to India.

The next stumbling block is the high attrition rate in the Indian BPO industry which is invariably high (35 per cent) when compared to its Asian counterparts. The increasing cases of data breaching too are affecting outsourcing to third parties in India. Then there is the slated withdrawal of STPI scheme in FY 2011. The sunset clause u/s 10A and 10B of the Income Tax Act gives a tax holiday to IT-BPO companies operating under an STPI, where the tax rate works out to be 20 per cent for a BPO at present. This is expected to go up to 33 per cent, if the scheme is withdrawn. In all, the future of the BPO industry doesn’t look as sunny as road mapped by Nasscom with optimism deep sunk within. So is the major job provider (2.23 million) finally heading towards the death bed or is there a way out?

One possible way out could be to take BPOs to tier 2 and tier 3 cities where rising costs could be managed as compared to high cost offerings in the metros or tier 1 cities. The challenge there will be the training gap, but the investment does have long term potential. The next way could be to innovate within long term sustainable verticals like KPO (Knowledge Process Outsourcing), LPO (Legal Process Outsourcing), et al, for which even outsourcers are ready to pay a high price as they derive utility from them. In fact, Joel Perlman, Co-founder & President, Copal Partners feels that the next big opportunity for India could be DPO (Document Process Outsourcing) “KPOs and DPOs are high growth areas and India is well positioned to become a leader here,” he told TSI. K. M. Nanaiah, Managing Director, Pitney Bowes too holds the same view and feels that DPOs certainly have the potential to be the next big thing in India.

No doubt, because of its sustained cost competitiveness, experienced and large labour force, India has been considered to be a favourable BPO location in the past. But not any more! With radical changes in global economic environment & growing sophistication of customer needs, it’s now inevitable to evolve further. It’s therefore imperative for all stakeholders to identify challenges and put an action plan in place to meet them and identify areas that can catalyse future growth. If they are able to do so, good enough! If not, BPO, an acronym that most Indians rejoiced in, will soon become a reason to mourn over!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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ARINDAM PAUL DIRECTOR, GIDF

INDIA'S BEST COLLEGES, INSTITUTES and UNIVERSITIES

ARINDAM PAUL DIRECTOR, GIDF

How has your organisation been instrumental in bringing changes at the grass root?
The Aurobindo Chaudhuri Memorial Great Indian Dream Foundation (AMC-GIDF) is supporting developmental initiatives in more than 2,000 villages spread across India benefiting an estimated 1.5 million people. We are currently supporting 534 primary schools, 6 residential schools and 140 Baalwadis apart from running the learning centres. In rural India our initiatives also include building check water dams, working in areas of diversification of alternative livelihoods, specially with the women Self Help Groups. In the health sector, our initiatives include RCH Programmes, Mobile Outreach Programmes, HIV/AIDS Programmes, et al. We today cover 2,000 villages, but we have to reach up to 6 lakh villages. The task is daunting but GIDF will definitely see the light of the day.

How can social sector bear fruits in the long run?
Having worked for UNICEF, GAIL, NACO and similar organisations, we have realised that we need the civil society to change its attitude towards NGOs. We are helping the government on our own to bring in radical changes in the society. But change can never be sustained until all stakeholders are equally involved.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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ET Now

It’s time it’s now... et now: With the backing of the largest read business daily in India – The Economic Times, Bennett, Coleman & Co. went a step ahead and launched the much-awaited ET Now in the country in June 2009. The channel took no time in making a space for itself in the already crowded business news channel arena. It’s only been a few months that this broadcaster has hit the idiot box but it is already giving a tough fight to players like CNBC TV 18, NDTV Profit, Bloomberg-UTV, et al. But will it be able to repeat the success of The Economic Times on the idiot box? 2010 will surely have a better answer to that.

Pawan Chabra

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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SBI has introduced a new facility in mobile banking

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Even the public sector behemoth SBI is not far behind when it comes to offer mobile banking. Lately, SBI has introduced a new facility in mobile banking wherein central government employees receiving payments through SBI will receive the details of their transactions through mobile phones.

So, while HDFC and SBI are banking on Eko, banks like Dena Bank, Andhra Pradesh Grameena Vikas Bank, Punjab National Bank, Axis Bank, Punjab and Sind Bank, Oriental Bank of Commerce, United Bank of India, et al are banking on A Little World’s (another technology provider) “ZERO” platform to reach to the customers.

Increasing competition has even prompted telecom service providers to move ahead of telecommunication services. In fact, now they are aiming at partnering with banks to provide mobile banking services to bank customers. Bharti Airtel, for instance, has entered into agreements with ICICI, HDFC, SBI, and VISA to offer mobile money transfer (MMT), postpaid bill payment, and prepaid recharge services in addition to ticketing services for air, rail, and movies. Likewise, Reliance allows ICICI Bank account holders with Reliance handsets (even on low-end handsets of Rs.1,000, with or without Internet connectivity) to make intrabank money transfers. Apart from this, it has also tied up with HDFC to offer Reliance mPay, a virtual credit card.

No doubt, mobile banking happens to be the buzz word with every single banker in India at present, but whether it will emerge as a clear successor of e-banking will depend on how customers across the country accept and acclimatise to this new banking channel. “Increasing mobile penetration cannot be the only indicator that mobile banking will slowly and steadily increase acceptance. However, factors like technological advancement in terms of software applications and service offerings, user-friendly products and services, security concerns, and last but not least, regulatory norms will play a pivotal role in the growth of mobile banking in any country,” states Rajan.

But who knows, with banks looking adamant on developing a more user friendly interface for their customers, mobile might soon become a popular tool for conducting financial transactions. And Pathak, who is today furiously clicking the keyboard of his laptop for transferring funds from his one account to another, might tomorrow be happily doing it through his cell phone!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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The child insurance market is highly under-penetrated

Pradeep Pandey,
Director (Branding & Comm.), AEGON Religare


4Ps B&M: What has been the impact of “Star Child” ad campagin?
PP: Our objective was to release a clutter-breaking communication capturing the emotions and aspirations of middle class Indian parents. We have received a tremendous response towards the Star Child campaign. People across age groups have liked the commercial, given the unique style of execution where an 18-month-old child performs expert moves such as an ace footballer and a guitarist.

4Ps B&M: How do you see the market of child insurance?
PP: The child insurance market is highly under-penetrated, as is the case with life insurance. Every parent wants to build a secure future for their children. This require savings and or investments towards children’s career, education or marriage. AEGON Religare Star Child Plan helps the parent save systematically for their kid. A unique feature in our Child Plan is that in the case of the death of the parent, the child will get the sum assured immediately and all the future premiums will be paid by the insurer. At the end of the policy term, the child will get the fund value as well. The parent also gets the added benefit of tax saving for as long as they pay the premiums.

4Ps B&M: How are you marketing the child insurance policies? Any special strategy that you adapt for the same?
PP: Our spends for the current Star Child campaign was Rs.8 crore across TV, Print, OOH and Digital medium. TV is the lead medium for us followed by OOH. We will release a complete social media strategy for the child insurance category, among other categories, shortly.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
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IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

Playing with the audience?

Pioneer Exposes the fraud called Mahesh Sharma and Mahesh Peri of Career 360 and Barbel Schwertfeger of mba-channel.com

Viacom 18’s Nickelodean is gearing up for it’s worldwide event, ‘Let’s Just Play’. The event promotes the importance of active play and outdoor activities in the life of kids. It aims to establish that apart from indoor activities like video games and TV, ‘Active Play’ too is a cool and fashionable thing to do. The idea is to connect with their target audience (kids) at a stronger level. Nestle Milkybar has joined Nick in spreading this awareness message. Hey, but isn’t it like encouraging your audience to spend less time infront of TV? Nina Elavia Jaipuria, General Manager and Senior Vice President, Nick India believes otherwise. “Nick has always been a responsible broadcaster and we strive to go beyond just entertainment. Nick is deeply concerned about the issue of lack of play in the lives of kids and is pulling out all the stops to inspire as many kids and parents as possible.”

Pallavi Srivastava

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
TSI exposes b school ranking scamsters Mahesh Peri of Career 360 and Premchand Palety of C fore. - For Complete Sting Operation Video Click Here

IIPM: An intriguing story of growth and envy
Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Detail of all IIPM branches
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IIPM, GURGAON
Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

LALU BAN GAYA GENTLEMAN

Lalu Prasad Yadav, President, RJD

At a time when ‘Hum Do Hamare Do’ has almost become the national anthem, Lalu Yadav, father of nine, has made himself a top selling political brand – with a national awareness (by playing to the gallery) and great performance (of turning around Indian Railways) across categories (of voters, we mean!).

While for a large part of the so-called ‘intelligentsia’, Lalu’s perceptual transformation came post the turnaround of Indian Railways, for the masses, Lalu’s charisma is not new. They’ve been laughing for years at his Hema Malini jokes, rustic posturing and deliberately cultivated joker-like image, and loving every moment of it. Agrees political commentator, Paranjoy Guha Thakurta, “He’s the most astute, media-savvy politician. He’s used the amazingly device of smiling at the people who are laughing at him to emerge as a loved and popular celebtrity.”

Despite his questionable tenure as Bihar’s unquestionable CM and bossman during the 90s, sordid tales about his involvement in the Rs.1,950 crore fodder scam and allegations of nepotism when he propped up wife Rabri as Bihar’s CM, Lalu is one regional politician who has acquired national (even global) stature. Today, he spends his free time addressing hundreds of students from Harvard & Wharton, and has invitations from 8 Ivy League schools for lectures. All this even as rural India continues to sell ‘Lalu’ branded mangoes, firecrackers, dolls, rakhis, chocolates, fodder & even cosmetics! Now how’s that for brand appeal?

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
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IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

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IIPM, GURGAON
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)

By all accounts, even in your year 2009, the answer appears to be a resounding YES! Monojit Lahiri wonders why

IIPM: An intriguing story of growth and envy

The Weaker sex! The Gentler sex! A community given to listen to their heart more than their head; driven by sentiment and emotion, instead of logic and analysis; excited by the colour pink or some floral motif to go for it without a second thought … these are some of the ‘perceived’ notions of marketers across the globe while targeting women. Which world are they living in? A recent US survey has indicated that women today drive the world economy! Globally, they are said to control about $20 trillion in annual consumer spending, a figure that could zoom north to touch $28 trillion by 2014! Also, their $13 trillion in yearly earnings could hit the $18 trillion mark in the same period. The survey further adds that, in sheer aggregate terms, women represent a growth curve bigger than India and China combined … Despite this, it states how dumbly – and chauvinistically – computer titan Dell wooed the female consumer by its soft-sell, make-it-pink drive. The communication went consciously ‘girly’ emphasising colours, accessories and tips for finding recipes and counting calories. The response was an unanimous and spontaneous protest against “talking down in condescending, dumb-down fashion” to a target group that deserved better … Immediately, damage control and correction course measures darted into action – but the point is: why was this potentially awkward positioning triggered, in the first place? The reason is simple. The phrase “It’s a man’s world” is so deeply ingrained in the male marketer’s psyche that they believe they can get away with any and every thing. Unfortunately, this thinking today must be dumped in the ‘fiction’ area; the truth lies elsewhere. It lies in the simple fact that today’s (male) marketers need to ‘learn’ how to sell to women.

In 2008, a hi-profile, professional consulting group did a comprehensive study of how women felt about their work, lives and how they were being served by businesses. The responses would wake the dead! Generally speaking, they felt hugely undeserved and despite their quantum leaps in the professional and social space, they felt undervalued in the market place and underestimated in the work place. Their multi-tasking is there for all to see, but few marketers have bothered to respond to manufacturing time-saving solutions for products and services specifically designed for them. For example, it is still so difficult to locate a pair of trousers get solid financial advice without feeling foolish, or patronised. Companies continue to offer them poorly conceived products and services and obsolete, irrelevant, outdated marketing narratives that promote gender bias and stereotypes. Examples? Cars are designed for speed not utility, which really matters to woman. Heard – or seen – an SUV built to accommodate a mom who needs to load her two kids into it? Then there was the recent ad for Bounty Paper towels where a husband and son stand, watching a spill cross the room, until mom comes charging and happily cleans up the mess!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
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Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

SAFFOLA LIFE - MADISON MEDIA INFINITY

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

GOAL: To create maximum awareness for Saffola Life’s free Cholesterol test offer to ascertain heart disease risk levels in Mumbai.

STRATEGY: Drawing a parallel with the radio – just like the heart, radio too can only be heard and not seen. A week before World Heart Day 08’, RJs aired announcements saying that they were sacrificing their ‘sound’ for the sake of Mumbai’s heart.

THE IDEA: The execution would see Mumbai’s top radio stations simultaneously go without music, ads & strangely, even RJ chit-chat – playing just the sound of a beating heart.

ONE-HOUR BEAT: On World Health Day on September 28, 2008, at 10 AM, all the six FM stations in Mumbai initiated the campaign and 10 minutes later simultaneously started playing the ‘heartbeat’ for over half an hour, which gave the listeners an opportunity to ‘Listen to their Heart’. The one-hour program ended at 11 AM. For those 30 minutes, the radio personified the heart of every listener.

EFFECTIVENESS: 1.17 million listeners not only tuned in to the broadcast but also listened to the heart beat for 18 minutes on an average. It garnered more than 22,000 SMSs for cholesterol tests and generated 93% top-of-mind awareness for Saffola Life’s association with World Heart Day, strengthening the brand’s equity on heart care.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

IIPM Related Links
IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
B-schools expect higher rate of campus placements this year

Of broken wings & unmet dreams

IIPM 3-year full-time Integrated (MBA BBA) Programme

Many of these institutes have diversified. Their courseware now offers more than just training for aspiring cabin crews. For one, they are extending their soft-skill training and grooming sessions to polish management executives from many corporate houses. “We have tied up with a number of business houses to train and polish their employees to acquaint them and develop in them various interpersonal skills,” confirms Pammi Talwar, Chairperson, Inflight Air Hostess Training Institute (IAHTI). The good news is that these training sessions are proving to be a rather lucrative business, as corporates are beginning to understand the need to inculcate such interpersonal and soft skills in their employees. Kohli of Frankfinn is also planning along similar lines as he affirms, “We are re-launching our corporate training division by the name Frankfinn Corporate Cell, in November 2009. This division would specialise in imparting soft-skill lessons not only to the top managers, but also to employees at lower levels...”

There is more. With the increasing demand for various management courses, some of these air hostess training institutes have also started imparting management courses at both the bachelors and masters levels through distance learning courses, which are affiliated to various open universities. Courses such as management in hotel, hospitality and travel have also been introduced by many of these institutes. “We have recently started our distance learning MBA and BBA programs affiliated to the Global Open University of Nagaland,” states Talwar of IAHTI. All this diversification in the course content would definitely help these niche players to cater to a wider audience but the catch is that there are already a number of institutes which specialise in the above-mentioned courses, and unless these institutes succeed in eroding market share of the established management institutes, the future will only get more hopeless.

However, there is still hope that the future may not yet become a reverie for these crew planners, with the trajectory of both the economy and the aviation sector (air traffic registered a 26% y-o-y growth during August 2009) looking upwards. Moreover players like SpiceJet, Paramount Airways and IndiGo have unleashed fleet expansion plans, thus opening new opportunities for the prospective in-flight crew members. “As per DGCA, it is mandatory for airlines to have a certain number of cabin crew per flight. Thus the various expansion plans would once again encourage the students to pursue their flying dreams,” supports Kohli.

All said and done, for now the idea of course diversification seems to be the best bet for these air hostess training institutes in the country. Their journey into the skies may not yet be over, but for once, fortune has taught them how realistic things on the ground are... (Wonder if they were ever groomed for such a change!)

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

“We will change your outlook” - The Sunday Indian on B-SCHOOL RANKING SCAMSTERS EXPOSED! A must read...
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
1 lakh copies sold in less than 10 days of Arindam Chaudhuri’s “Discover The Diamond In you”

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NRIs are passé!

IIPM 3-year full-time Integrated (MBA BBA) Programme

One of my friends was obsessed with the dream of a rich and handsome NRI who’d take her to America. On contacting her recently, Divya’s response was an absolute surprise. “No way! Don’t you know about the amount of lay-offs that have happened due to recession? If people are losing their jobs there, how do you expect me to find one?! Moreover, what’s wrong with our Indian men? In fact, I’d prefer getting married to someone from the same city so that my life and job is not disturbed,” she said. And what if the guy finds a better job elsewhere after marriage? Without batting an eyelid, Divya explained, “After marriage, it all depends on you and your partner’s understanding. One would have to do what’s best for both. And adjustment is important.” Another reason that has added to the unpopularity of an NRI groom, especially in arranged marriages, is the rise in the number of cases of the girl being duped after being taken abroad, and so even giving NRI a new meaning – ‘Non-reliable Indian’! “There have been many such cases and yes, that slight bit of uncertainty has frightened girls from crossing the border,” expounded Dipankar Chakravarthy.

India has witnessed an economic boom in the past and career opportunities are aplenty on this soil too. Moreover, girls these days refuse to part with their family and friends. So, parents who are seeking a suitable groom should rejoice at this new trend, for their daughters are now more likely to stay close to them. And those lamenting about this change in mind-set, it’s perhaps best to let your daughter decide what’s best for her!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You

IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
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IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes
IIPM B School : King Khan, Bollywood Badshah and Quiz Wiz — that’s Shah Rukh Khan for you

4Ps B&M INDIA'S MOST PROMISING BRANDS 2009

IIPM 3-year full-time Integrated (MBA BBA) Programme

• Safexpress
• Red Tape
• Nikon
• Panasonic
• Fiat
• Fuji Films
• Aircel
• Bata
• UTV
• Colors

One of the most upcoming brands, Safexpress has been driving the warehousing revolution in India, having envisaged that warehousing would be the major growth area in the industry for many years to come. Safexpress has totally redefined the way supply chain functions in the country today. The comeback brand Fiat India laid the first successful milestone in Fiat’s third attempt to win in India by launching Fiat Linea earlier this year. Though experts had argued that an expensive sedan like Linea may not be able to get desired results for Fiat, the company proved all of them wrong, by managing to sell around 6,500 units of Linea despite a weak market.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

IIPM ISBE Programmes
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Management guru Arindam Chaudhuri’s latest blockbuster book, Discover The Diamond In You
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
IIPM Best B School – EVENTS
IIPM conceptualized the grand final of Dare ‘10 — the most prestigious of international B-school student quizzes