Professor Arindam Chaudhuri’s Profile
Brand : Naukri.com
Agency: FCB ULKA
H for Hitler, A for arrogant, R for rascal, I for idiot. The campaign with an original yet humourous storyline potrayed the employee’s psyche ‘not quitting their jobs but their bosses’ and succesfully positioned Naukri.com as the No.1 job portal website of India. Hari Sadu,the chief protagnist, a fictitious character, became synonymous with a pesky and arrogant boss. The message was clear, treat your employees well or Naukri is on the prowl. The campaign which defined employees right in terms of choice, won the Effie at Singapore & CASBAA Advertising award.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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