“I WANT MY GUJARAT TO BE THE BEST”

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HIS ELECTORAL VICTORIES ARE NO FLUKE AND CAN’T BE CREDITED TO THE HINDUTVA ICON TAG EITHER. BRAND MODI ALSO SIGNIFIES ‘DEVELOPMENT’

Soon after his triumph in the January 08’ Assembly Elections in Gujarat, Narendra Modi in an exclusive interview to our sister magazine The Sunday Indian had emphasised his single minded focus on building a Vibrant Gujarat; something he seemingly values over even his own image. He said, “I don’t waste time on my own image building. I use my power, energy and time to build an image for Gujarat. I want my Gujarat to be the best.” Modi has lived these words ever since he accidently became Gujarat CM more than eight years ago (when incumbent Kesubhai Patel had to leave because of dissidence). Ever since, he has not just transformed the image of Brand Gujarat as a key investment destination in India, but himself has become a global brand signifying development and inclusive growth. According to K. V. Kamath, MD, ICICI Bank, “Modi has magically transformed Gujarat in the last 7-8 years from a drought-prone, power-starved state into one of the most developed states of India.” The praise is not unreasonable. As per RBI, during Modi’s tenure, Gujarat has received investment proposals of Rs.62,442 crore up to March 2008 (22% of India’s total investments). Further, sources in the government reveal that Gujarat’s development index has already surpassed nations like Singapore, Thailand & Brunei. And behind the makeover, there is the Modi mantra for inclusive development. Don’t go far, just look at the manner in which Modi wooed Tata’s Nano into his state with just a simple SMS – ‘Welcome to Gujarat.’ At the Vibrant Gujarat Summit in January, Ratan Tata had said, “Those who are not coming to Gujarat to invest are dunce.”

Least bothered about his detractors, Modi has concerned himself mainly on the development of Gujarat. “Politics for me is not ambition, but a mission,’’ he says. Small wonder that Adi Godrej refers to him as the CEO of Gujarat. He once said, “Whenever Modi says anything, we industrialists do not think that a CM or politician is talking. He is a CEO and whatever he says, he does.” Such confidence in a politician is remarkable, especially in a country where politics has almost become a dirty word. But Modi prefers to call himself a trustee of Gujarat, one whose mission is to accomplish Gujarat’s economic and social progress. He intends to make Gujarat the infrastructrural hub of India. “Gujarat leads the way on every front – be it economy or social. The Gujarat model of all inclusive development is benchmark,” he confidently avers.

Known in administrative circles for his strictness and demand for discipline, Modi has a 24-hour hotline number for the junta and promises that all complaints would be attended to within 48 hours. Even bureaucrats are under pressure to perform, having to routinely present their progress reports to him via PPTs. 24X7 electricity supply (Jyotigram Yojna) across Gujarat has been Modi’s greatest achievement. Love him for his progressive approach, or hate him for his regressive brand of communal politics, but you certainly can’t ignore this firebrand Modi!

Manish Macwan

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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