Political campaigns across the world have targeted rivals with 3600 smear campaigns to win against all odds

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The Internet was also used aggressively to propagate anti-Bush and anti-Iraq War sentiments. Just then another start-up group called the Swift Boat veterans for Truth (or the Swifties), made up of a group of Vietnam veterans who had served alongside Kerry, entered the picture. They ran TV ads and Internet campaigns claiming that Kerry had inflated his role in the war and gave a huge blow to Kerry’s campaign.

Cut back to the present and you realise that technology is perhaps playing a larger role in the 2008 race to the President’s home, with the Internet spawning another generation of political followers altogether. Obama has already formed a rapid response Internet war room to track blog sites and chain e-mail rumours that he is unpatriotic and a Muslim (Obama’s middle name of Hussein). The move came no sooner than Obama’s campaign strategists analysed intelligence data, which said that a large cross-section of voter opinion is suspicious on the issue of his background. The crack team is fighting the smear campaign on the one hand by responding belligerently to such propaganda and on the other hand, making voters understand Obama better by releasing biographical speeches and TV ads to tell his life story. What’s more, Obama is successfully logging into the on-line community for support – and he is getting it too! When we last checked McCain had about 222,061 registered supporters on Facebook; while Obama had a Facebook support base of a staggering 1,409,432 people.

Clearly, being market (or should we say masses) friendly is the name of the poll game and both Republicans and Democrats are playing to the gallery. Persuasion camps, phone banks, data mining, negative advertising, online war rooms, intelligence collection and trend analysis are the order of the day. A big hello from Uncle Sam to the political marketing game of manufactured truths, altered statistics and puddle-deep loyalties then?

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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