Political campaigns across the world have targeted rivals with 3600 smear campaigns to win against all odds

IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA

The Internet was also used aggressively to propagate anti-Bush and anti-Iraq War sentiments. Just then another start-up group called the Swift Boat veterans for Truth (or the Swifties), made up of a group of Vietnam veterans who had served alongside Kerry, entered the picture. They ran TV ads and Internet campaigns claiming that Kerry had inflated his role in the war and gave a huge blow to Kerry’s campaign.

Cut back to the present and you realise that technology is perhaps playing a larger role in the 2008 race to the President’s home, with the Internet spawning another generation of political followers altogether. Obama has already formed a rapid response Internet war room to track blog sites and chain e-mail rumours that he is unpatriotic and a Muslim (Obama’s middle name of Hussein). The move came no sooner than Obama’s campaign strategists analysed intelligence data, which said that a large cross-section of voter opinion is suspicious on the issue of his background. The crack team is fighting the smear campaign on the one hand by responding belligerently to such propaganda and on the other hand, making voters understand Obama better by releasing biographical speeches and TV ads to tell his life story. What’s more, Obama is successfully logging into the on-line community for support – and he is getting it too! When we last checked McCain had about 222,061 registered supporters on Facebook; while Obama had a Facebook support base of a staggering 1,409,432 people.

Clearly, being market (or should we say masses) friendly is the name of the poll game and both Republicans and Democrats are playing to the gallery. Persuasion camps, phone banks, data mining, negative advertising, online war rooms, intelligence collection and trend analysis are the order of the day. A big hello from Uncle Sam to the political marketing game of manufactured truths, altered statistics and puddle-deep loyalties then?

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM Programme :- SUPERIOR COURSE CONTENTS
Now IIPM's World-Class Education... for everybody!!
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

With unique offerings in the Indian VAS sphere

IIPM Programme :- SUPERIOR COURSE CONTENTS

With unique offerings in the Indian VAS sphere, Oxigen plans to make the most of the maturing Indian telecom market. 4Ps B&M’s pawan chabra presents an insight on this emerging player in the Indian VAS industry...

Consider a situation where your mobile phone replaces your wallet. And, what more can you ask for than to get relieved from the long standing queues at various bill payment counters! What if it’s done just by clicking a few buttons on your mobile phone? Sounds like a dream?! But no more as that’s exactly what Oxigen Services (India) Pvt. Ltd. plans to do with its newly launched product called ‘OxiCash’.

Working on the lines of PayPal, (a US based subsidiary of eBay) OxiCash is one of its kind offering in the Indian value added services (VAS) sphere by Oxigen. “PayPal is very popular in the US and is recharged only through credit or debit card. But the worst part is still almost 20-25% population of United States doesn’t hold a bank account, so, talking about the potential of a product like this in India, it has enormous potential to grow,” avers Pramod Saxena, Founder and Chairman Oxigen Services (India) Pvt. Ltd. Certainly true and if banked upon rightly, OxiCash happens to be a billion dollar opportunity for Oxigen that started its operations just four years back in 2004.

Well, the idea of starting the company emerged out of a vision of Pramod Saxena, who in association with South African Blue Label Telecom, made all possible arrangements to take on the Indian telecom VAS sphere by storm. And with the kind of performance the company has shown in the last four years, its existence has surely emerged as a threat to many. In fact, Oxigen’s growing popularity has even forced the global software giant, Microsoft to acquire a whopping 35% stake in the company in January earlier this year.

The alliance with Microsoft will not only make Oxigen stronger on the financial grounds, but will also enable the company to expand its business rapidly in the virtual payments and distribution space by making use of Microsoft’s web and mobile based technologies. Another major advantage that the company has gained through its association with Microsoft is that Oxigen can now also access Microsoft’s advertising services. However, other than Microsoft, Blue Label Telecom holds 35% stake in the company while the remaining 30% is held by Saxena and other employees of the company.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Marvel Comics once created an all-powerful character, the Hulk.

IIPM Programme :- SUPERIOR COURSE CONTENTS

At first glance they both look unremarkable and their steel and glass enclosed environs on the 6th floor of the towering building in a plush Mumbai suburb does not look out of ordinary at all. But this is the very place from where both Jayesh Shah and M. Ramalingam, honchos of market operations at Multi-Commodity Exchange (MCX), India’s leading commodity bourse, oversee transactions running into a mind-numbing Rs.180 to Rs.200 billion per day. The set-up, housing close to 50 operations, technical and surveillance staff at any given time of the exchange’s long drawn working hours (10am to 11:30pm if you please), is the nerve centre of MCX – the place where futures contracts are converted into currency, hedgers are permitted to enter and leave the market depending on their sentiment, and wild speculators are tracked and promptly thrown off the market course.

Shah and Ramalingam ensure that markets at MCX function smoothly to bring best returns to all its stakeholders - hedgers, traders, corporates, brokers, farmers, as also to MCX. Their supervision, combined with the now-legendary vision and technical prowess of MCX founder, Jignesh Shah (38); and the risk management and business development appetite of co-founders Joseph Massey (47) and Anjani Sinha (42), respectively; have catapulted MCX to the position of India’s numero uno commodity futures market, cornering over 75% of the total volumes traded in Indian commodity exchanges, amounting to an average daily turnover of a staggering Rs.200 billion. Closest competitor, National Commodity & Derivatives Exchange (NCDEX) trails with an average daily turnover of a mere Rs.18-20 billion, making MCX look the evergreen Hulk in the space.

Top honchos at MCX are also kicked about the impending IPO that they hope will net the commodity exchange a cool Rs.5-6 billion to fund its future expansion plans. They are not revealing the exact timing of the IPO though, given the volatility of the Indian equity markets, as also the pressure created due to the recent government ban on futures trading in four agri commodities and levying of a higher commdity transaction tax. For the record, after the IPO, promoter firm Financial Technologies India Limited’s (FTIL’s) stake in MCX will come down by another 5.5%. Since January this year, when government allowed foreign equity players to pick up stake in comex’s, MCX’s latent potential has prompted a host of global players to climb on to the MCX bandwagon, including NYSE Euronext, Citigroup and Merrill Lynch & Co.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Now IIPM's World-Class Education... for everybody!!
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON
IIPM : EXECUTIVE EDUCATION
IIPM’s 36th Glorious Year of Academic Excellence
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!
IIPM Ranked No. 1 B-School In Global Exposre - Zee...