An Insight Into The Handset Story

The Sunday Indian - India's Greatest News weekly

Communication is the truest form of expression. Communication transcends all class, social, cultural, economical and geo-political barriers. The mobile divide is fast disappearing. Access to mobility is no longer a privilege of the few (minority) but has become a right of the masses (majority). Delivering mobility right to the citizens of the country is the greatest challenge and will prove to be the biggest reward.

Over the last decade, mobile phones have transcended economic barrier and evolved from being a luxury for a privileged few to becoming an intrinsic part of individual lifestyles and needs. The mobile phone industry has worked together to drive this affordability and availability of handsets and services with India being recognised as one of the fastest growing telecom markets.

India is fast emerging to be the hub of mobile telephony. Today, it is among the top few countries experiencing exponential sales and growth rates. As representatives of this fast growing industry we will take this target as a challenge and strive to take India to the next level of connectivity and mobility. It is our responsibility to give the best that technology has to offer.

The mobile divide between those who have a mobile and those who do not, is fast disappearing. Access to mobility is now catching up fast with the masses. Today, almost two out of every nine Indian have a cell phone in their hand. This should grow to one out of two in the next few years. Mobile cell phones and services are the most affordable in India compared to all other countries including China. This is the accelerator which bring mobiles within the reach of all, including the very young and very elderly.

With 24x7, mobility becoming a prerequisit, Indians have begun to opt for personal digital assistants (PDAs) like never before. Companies in an attempt to extract maximum productivity from their field workers and mobile work forces, managers of public sectors units and enterprises are looking at migrating to providing their personnel with personal digital assistants or PDAs, which will ensure round the clock connectivity without the hassles of a laptop. With India poised to become the world’s third largest mobile population by 2007, handsets makers are taking a careful look at the kind of products their stables are unleashing.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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