So what lies beneath? Behind accusations and counter-accusations, a vicious circle operates. And that entrapment is based on poor infrastructure, lack of economic incentives, un-supportive market structure and lack of role models worthy of emulation. Building in-house world class infrastructure, training facilities & fully residential sports universities should be prioritised. The integration of market forces to sports has the potential of metamorphosing the existing sports landscape. Effective long term strategies assimilating government funding, corporate sponsored facilities & mass awareness through media are imperative to build and augment a base for a formidable sports power. But then, haven’t we heard this a million times before?...
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Source :- IIPM Editorial, 2006
Read Complete IIPM Article, Click on IIPM Article
Source :- IIPM Editorial, 2006
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