ET Now

It’s time it’s now... et now: With the backing of the largest read business daily in India – The Economic Times, Bennett, Coleman & Co. went a step ahead and launched the much-awaited ET Now in the country in June 2009. The channel took no time in making a space for itself in the already crowded business news channel arena. It’s only been a few months that this broadcaster has hit the idiot box but it is already giving a tough fight to players like CNBC TV 18, NDTV Profit, Bloomberg-UTV, et al. But will it be able to repeat the success of The Economic Times on the idiot box? 2010 will surely have a better answer to that.

Pawan Chabra

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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